3.10.2010

Let's get happy

After a week of stress, computer problems, and stressful computer problems, I needed a pick me up. Although this video came out last week (old news!) it still makes me smile--as do most of OK Go's videos.

How could this not make you just a little bit happier?



The Rube Goldberg Machine (or, as we refer to it, big game of Mousetrap) was built by Syyn Labs:

When the rock band OK Go, famous for their viral videos including the spectacular and award winning "treadmills video", wanted to feature a 4-minute long Rube Goldberg Machine in an upcoming video, they tapped Syyn Labs to build it. The requirements were that it had to be interesting, not "overbuilt" or too technology-heavy, and easy to follow. The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot. To make things more challenging still, the space chosen was divided into two floors and the machine would use both.

We had our work cut out for us; every facet of Syyn Labs' expertise was required to meet this tremendous challenge. See the results of this remarkable effort in the video embedded above.


Want more OK Go happiness? Check out the original video for This Too Shall Pass, featuring the Notre Dame marching band... and, oh yeah, filmed live.

Or, watch the video that started it all: Here it Goes Again.

2 comments:

Artgirl said...

In the marching band video, they use my high school's old band uniforms. They just took the name "Rochelle" (as in Rochelle, Illinois) off the uniforms. I found out a few months ago from some old friends on Facebook. I thought it was kinda cool.

tracie valentino said...

That's awesome! We have a weird OK Go connection as well: My oldest daughter's best friend (attached at the hip is Andy the guitarist's cousin.

It's our claim to fame :)