6.11.2008

The branding iron

So, I've spoken of the black hole that I tend to fall into once I stray online... today was one of those days. I have no idea what I was looking for in the first place, as all sense of time, space and direction were lost once I found the "Brand Timeline Portrait."

The brand timeline portrait is a timeline of all the brands you use throughout the day. I actually found the link through a similar type-project, "33 logos in 33 minutes." What the hey, I figured, I could do this.

Ummmm, yeah. I never realized just how many brands I use throughout the day. So my brand timeline portrait is from when I get up in the AM (usually about 6:45, depending on my daughter, the alarm clock) to when I leave the house at 8:30 AM. So basically, in an hour and 45 minutes, I use slightly less than 50 brands. And that's not even double dipping--for instance, I use Tom's of Maine toothpaste, and deodorant; however Tom's of Maine is only on there once. And forget about Trader Joe's--so much of what I buy is Trader Joe's brand!

I had the best of intentions and started out in the order of how I use the brands (Get up. Turn Fisher Price monitor off. Look at RCA alarm clock. Go get baby and change her Pampers diaper and use Huggies wipes; etc). However, that quickly became overwhelming, so at some point, it's just a list of all the brands I used this morning.

Ladies and gentlemen, I give you Tracie's brand morning portrait:
UPDATE: I broke the image up into 3s, because unless you had a microscope, it was impossible to see these because the picture had shrunk so much.





I can't even imagine how large this image would be if I kept track my entire day! It's pretty amazing the logos and branding we come across in our daily lives, and don't even think about it.

2 comments:

David said...

Great addition, Tracie! Thanks for taking part and showing your own brand exposure.

David Airey (Logo Design Love)

Cheryl Summers said...

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