GOOD is produced by the people who run the website and magazine of the same name. Click on the What is Good link at the top, and you'll see the following description:
GOOD is a collaboration of individuals, businesses, and nonprofits pushing the world forward. Since 2006 we've been making a magazine, videos, and events for people who give a damn. This website is an ongoing exploration of what GOOD is and what it can be.
The pamphlet is neat because each week it takes a theme and expands on it, USA Today chart style (except these charts have much more substance to them). There's no hidden message, no secret agenda (This week: It's the Economy, Stupid! A layout of how the economy works, and how it stands today. Hint: it's not so good).
The website has loads of interesting articles; everthing from reader-designed bumper stickers on voting, to the trials and tribulations of getting boys (and men) to read.
Check it out; I hope you'll agree that GOOD is good.