So, as we all know, there was that big dumb football game yesterday, in which 2 teams in yellow pants played to see who was the best yellow pants team ever. But in between all the football, and yellow pants, was the most important part of the Super Bowl: no, not the Black Eyed Peas--although, huge props to them for A) actually singing; and B) being younger than a million years old. No, the best part of the Super Bowl is the ads!
OK, but not really this year.
Seriously, what up, ad agencies? This is it; your time to shine--these ads cost a bazillion dollars to air, and the best you can come up with is a kitchen remodel featuring Bud Light? Adrien Brody (Sidebar: yum) crooning for Stella Artois? People throwing Pepsi cans at each other? A guy sending flowers to his girlfriend, telling her in the card that he loves her enormous rack (but to be fair, it DID come from his heart)? A FACEBOOK-equipped car??? Disappointment, after disappointment, after disappointment.
The lone standout, in my opinion, was the VW commercial I posted on Friday. There were others that were clever: Audi's rich people in jail, Chevy's old folks home, Coke's border guards, and CarMax's flashback to the 50's, to name a few. But I was unimpressed with Eminem--both commercials--Diddy, Ozzy, Roseanne Barr... YAWN.
Did the yellow pants put you to sleep, like me? You can check out all you missed here at Brand Bowl 2011. Maybe next year, we'll have pants--and ads--with a little more variety.