My friend Marcy tweeted this link to Dustin Curtis's website yesterday, and I think it's pretty genius:
Dear American Airlines,
I redesigned your website's front page, and I'd like to get your opinion.
I’m a user interface designer. I travel sometimes. Recently, I had the horrific displeasure of booking a flight on your website, aa.com. The experience was so bad that I vowed never to fly your airline again. But before we part ways, I have a couple questions and three suggestions for you.
How did this happen? If I was running a company with the distinction and history of American Airlines, I would be embarrassed -- no ashamed -- to have a website with a customer experience as terrible as the one you have now. How does your CEO, Gerard J. Arpey, justify treating customers this way? Why does your board of directors approve of this? Your website is abusive to your customers, it is limiting your revenue possibilities, and it is permanently destroying the brand and image of your company in the mind of every visitor.
Dustin then goes on to show the current home page (view it here--blech, I know), and his suggested redesign.
What a great way to grab a company's attention! Not to mention market yourself as well. Brilliant, all around!