Or maybe I'm just a sucker for packaging.
Not that their old packaging was anything to brag about... but their new packaging certainly is.
Last time I was at Target (probably last week--maybe the week before; I try and stretch out the time in between trips but it never quite works out the way I want it to), I was in the baby section, and I noticed that the Target brand diapers and wipes had a new, exciting look:

Fancy, fancy, I thought. Turns out, all of Target brand health and beauty products (all 800+ of them), will be looking more fancy fancy. Check out Brand New for a side by side comparison of old versus new packaging, and you'll see exactly what I mean.
Yet another check in the love (love, love, love, love) Target column.