Late last year, I was referred to a local real estate team who were looking for a logo. We met, they threw a bunch of adjectives at me--the most consistent being "Barney's. We want to look like Barney's." and I left that meeting with a new project.
Normally I'm not a big helvetica fan in logos, but here it just worked. Plus I was showing them like, 6 other logos that weren't helvetica.
It wasn't easy coming up with variations on their initials with out it reading MD, as in doctor. But I think this mark worked.
The ladies are Westport-based, so I thought I would try adding something Westport-y: the Saugatuck bridge railings.
When I first got this project, I was all kinds of excited about the endless ampersand possibilities. I quickly became overwhelmed by said endless ampersand possibilities.
A door-type icon, that, well, opened up so many doors...
Fancy-pants ampersand incorporation #1...
Each woman liked different logos, for different reasons. the one they agreed on? Version 1. A little tweaking and color, and voila! A logo is born:
It's kind of hard to see online, but the last m in Miriam and the d in Dee are a shade darker than the rest of the letters; which lends itself nicely to the icon:
As I said earlier, while I love, love, love helvetica, I don't always love it in logo form; but here, it works. I think this gives them the fresh, modern yet timeless--and most important--overall Barney's look that they were going for.
Next up: working on incorporating the new logo into their website and print materials, as well as developing a fun, fresh color palette.
I love projects like this!