Snapple: Hey, what the--?

I have to confess, it's been quite some time since I last enjoyed a Snapple. Any time I'm at faced with a decision that involves Snapple and something else, I almost always go for the something else (usually water--and not the flavored stuff, either).

But today, while picking up lunch at the corner sandwich shop, Snapple caught my eye: their packaging is completely different! Their logo is completely different! And, a little internet research later, it turns out that the ingredients are different, and therefore, the taste is different!

According to the dieline:

Snapple, the original new-age beverage, is undergoing the most significant makeover in its 37-year history...

“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, vice president of marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.”

... Snapple will retain its clever and light-hearted brand personality, but with a more premium, mature execution. Gone will be the old logo and packaging, replaced with a sleeker bottle and label design that speaks to its new formula.

I haven't heard much chatter about this, but then again--while the change is drastic for Snapple--it's not like they're pulling a Tropicana... or are they?

Upon first glance, the new bottle and label definitely evoke a feeling of happiness--it's much brighter and cleaner than the older packaging:

I can't say I'm really crazy about the logo, but it does fit in nicely with the new packaging--although I do think one of the things that stood out on the old packaging was the logo. I can't say anything for the taste, but anything that gets rid of the high-fructose corn syrup, and adds real sugar in it's place has got to taste better--right?

For nostalgia, here's an image of the Snapple packaging from the early 90s (because you know you drank it back then):

AND, for your viewing pleasure, an old Wendy the Snapple Lady commercial (because you know you loved these spots):

(PS How cute is that little kid's laugh?)

1 comment:

sarawithnoh said...

lol - i think it was some time in the 90's when I had my last Snapple too. I don't think the new packaging will make me change my mind and crack in to one now though!