So. Sad.

I might have mentioned that one of the projects I'm working on right now is packaging for cookies. As a result, I am a sweets magnet (OK, like I really needed this type of project to admit that). I am fascinated by all kinds of packaging--obviously the well-designed only need apply--but because this is a "dessert" type item, I am drawn to sweets.

One of the brands that I've come across in my travels is Blisscotti. First of all? Brilliant. Biscotti ice cream sandwiches?! Sign me up! But on top of the fact that this product might just be the most delish thing ever, their logo has been featured in quite a few design periodicals, winning awards left and right.

Pretty, right? Well, their packing--which, come to find out, is also racking up the awards--is just as nice.

So here we have this yummy product, coupled with premium-looking packaging that has won awards and been featured in respected design publications such as How and Comm Arts. This sounds like a no brainer, right?

Well, then I went to their website. And I saw this:

and this:

Huh? What happened to the pretty packaging? Why is this wonderful product (which somewhere along the line has acquired a chocolate coating. Excuse me while I wipe the drool from the keyboard) committing packaging suicide? I mean, clearly, this fits in Stop and Shop's freezer section now, blending right in with all the other frozen desserts screaming, Buy me! Buy me!, but part of the appeal--to me, anyway--was that before the vomit inducing redesign (Ugh, I never thought I would use the word vomit and biscotti ice cream sandwich in the same sentence) the packaging stood out, because of the tasteful (award-winning, hello?) design!

Why would you do this, Blisscotti? Why?

Oh, and PS: Not like I'd buy this now, what with it's ugly packaging and all (OK, I totally would, but only because of the product itself); but even if I would, I couldn't, because they don't even sell it in CT. It's a west coast thing, New York being the only east coast state to get it. Sigh.

1 comment:

ZoesMom said...

Oh man! The original packaging is so much better. The new version looks like another thing from "hood" or other typical freezer brands which the look I am sure they were going for to achieve the lowest common denominator appeal. Don't dare to be different for the masses, I guess. Very sad indeed.

(Did I mention I take my sweets very seriously as well?)