Thank goodness the article is online.
Behold the new breed of corporate logo — non-threatening, reassuring, playful, even child-like. Not emblems of distant behemoths, but faces of friends.
Companies like Walmart, Stop and Shop, and even Cheer laundry detergent are going out with the old; in with the new, softer, more fun, wheeeeeeeeee, we're having a good time over here! I mean, lots more lowercase and swooshes (but not those late 90's/early millennium tech swooshes).
Check out the slideshow at the top of the page for some before and afters.