Hey Microsoft, Bing this!

OK, maybe I'm just biased; but man, when it comes to design, Apple really gets it right. Microsoft? Yeah, not so much. Behold, the new Bing logo:

Bing is supposed to be the next Google--the search engine that is going to change. Your. Life. Or, at least help you find things better. And, taking a page from Google's book, they've designed a pretty bad logo. Brand New has a pretty good post titled Bing sets New Record in Horizontal Scaling. I think we all know where this is going to go:

This is like setting the resolution of your screen to 6,000 pixels wide by 1,000 high. I can’t even imagine how someone arrives at a design solution like this. The shapes resulting from the strenuous horizontal scaling are simply too unflattering and unattractive. There is bad taste and then there is this. What was going through the designer’s mind? “I’ll scale it a little bit. Hmmm, maybe just a little more. More. More. I have so much power. I’m drunk in scaling power. More. More. Scale it more. Don’t stop. Do it. Okay, that’s enough.”

So there you go; yet another check in the bad design column for Microsoft. I think one of the commenters said it best when they said: "Was it designed by an engineer?"

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