I have written in the past about our 4 year old, Madeline, and how she is an advertiser's dream ("Mom, you should buy OxyClean to clean the bathroom!")
(Sidenote: She said just about the funniest thing ever today. She wanted nothing more than to play--as 4 year olds are wont to do--and so she asked me if I would play with her. Then, sensing that there was a laundry list of things I had to do to come, she quickly turned to Mattio and said, "and dad, you have to do everything around the house today, including clean the bathroom!" Sidenote to my sidenote: Mattio is very helpful around the house, but the one thing he does not do is clean the bathroom. Wishing I had that Oxyclean right about now...)
Anyway, last week we got a notice home from school requesting that we send in logos that our preschoolers recognize (Cheerios, the GAP, Stop and Shop, etc.). In school, they were going to put together a book of logos, for each child, and start them on their path to reading. Wait, what? My kid is going to learn how to read... by reading a GAP logo?
But yes. Reading is about recognizing words, and what better way for someone so young to recognize a word than in a logo that's familiar to them. On her own, Madeline will not recognize that the word target says just that. But put it in red and add that bullseye, and she knows. As a parent, I thought this was pretty cool. As a designer, I thought it was brilliant.
Just goes to show how far branding your business goes... all the way down to a preschool level.