So I came across this interesting article today, in doing some research for a logo/packaging project I'm working on. It was an article on brandchannel, and it asked, "If you were to describe yourself as being a brand, what brand would you be? Why?"
Hmmm.... Incidentally, people answered the usual suspects: Nike, Coke, etc. However, they got a large response of people citing themselves as the brand they'd want to be ("I think everyone creates their own unique personal brand.")
Oh please. I'm all for being unique and different, but answer the question already.
Me, if I had to choose a brand--besides myself (although the end of the piece makes a good argument as too much of a good thing, a la Britney Spears--the term "good thing" being used loosely in that case)--I would want to be Apple.
Why? Apple is adored--no, worshipped--by its fans. People will spend money on Apple products. Like, lots of money. Apple is constantly ahead of the curve, and their products are not only cool-functioning, but cool-looking as well. And the while the majority of computer users are still using PCs (why is that?), once people switch over to Macs, it's like they get it. Plus, all the cool kids use Macs. ipod, itunes, iphone... need I say more?
By the way, I know you are shocked--shocked!--that I didn't choose a shoe brand. And believe me, I thought about it... nothing lays luxury and beauty like say, Manolo Blahnik; however, in the end, I thought that Apple was the better brand (it appeals across the masses--and isn't that the point?). Although kate spade is running a close second...
So... if you could be a brand, what would it be and why?