So you know your advertising is effective if your 4 year old child gets it. I can't tell you how many times my 4 year old, Madeline, has told me that if you want to get a stain out, you have to use OxiClean. No joke. The kid is constantly asking me if I bought OxiClean (btw, they advertise during Spongebob--what a way to eat at a parent. Not only do I have to listen to this stuff when I watch TV, but now I have it coming at me from my kid).
So, if you've seen the OxiClean commercial, you're familiar with Billy Mays. The guy with the bad haircut and impossibly neat beard screaming at you to "GET YOUR STAINS OUT WITH OXICLEAN!!! Spilled wine is NO PROBLEM!!!" Billy Mays hocks several products on TV (his wikipedia entry states: "His high-energy approach to pitching an array of products has gained Mays a substantial amount of recognition." Yeah huh.) But one of the newer products he's out there selling is Zorbeez, the "MOST AMAZING MATERIAL I'VE EVER USED!!!"
However, if you're up and up on your super absorbent microfiber cloths, than you may be aware that Zorbeez has a competitor: Shamwow (God, I wish I could make stuff like this up!). BUT, Shamwow does not have Billy Mays--Shamwow has some cheesy guy--Vince--in a headset. The commercials are so eerily similar, Mattio though Shamwow was a spoof commercial; actually, he said he kept waiting for the Geico logo to come up at the end.
Quite frankly, I didn't think the world was big enough for 2 super absorbent products--but who knew? Oh, and if you're wondering... Zorbeez looks like the better deal.