New work:

You know what's a really fun project for me? Anything that has to do with a wedding.

I LOVE weddings! They are such happy occasions--plus it usually gives me an excuse to buy a new pair of shoes :)

But seriously, anything wedding-based is alright by me; I'm actually working on some invitation designs for my brother in law and his fiancée, and just last night I found out that a good friend got engaged, and he asked if I would do their invitations, too. SQUEAL!!

But back to the project at hand. Lydia Ross Taplett hired me this winter for a new logo, and internet friends, I got excited. Lydia is a wedding planner, who just happens to have incredible taste. In our initial meeting, when I asked her about other logos that she liked, it was pretty much like talking to myself. How awesome is that?

First, I played around with her initials. But I didn't want to go the traditional monogram route, because I feel like for weddings, that's done a lot:

I love the font Fling so much that I want to marry it. I thought it would be the perfect fancy-but-fun script:

One of the things Lydia noted in our initial meeting was a love of Greek key patterns. I found inspiration there, while designing something that would also make for a nice icon:

A tiara! No wedding would be complete without a tiara!

These next 2 logos incorporate the very technical design term "swirlies." I love playing with swirlies, and thought that this was a good way to incorporate some "wedding" into the logo, without going full on church script:

I know owls are the big thing right now, but man, I think hummingbrids rock. Plus, if you think about it, a wedding planner is like a hummingbird, all moving so fast behind the scenes you can't even see her:

Finally, incorporating a little Martha into it. I love the icon, and the script was placement for something a little more custom-y handwriting:

And, the winner is...


I'm so glad Lydia chose this logo, as there is SO. MUCH. we can do with the swirlies (there's that very technical design term again). I've already done an ad for her for Westport Magazine, incorporating those swirlies into it, and it was so. much. fun! Plus, I not-so-secretly love the subtle gradation at the bottom of the swirlies. Next up: I'm working on a blog redesign for her--can we say swirlies on the web?!

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