Splat no more

In our house, I'm always the one encouraging the children to turn the TV off. Or better yet, don't turn it on. Alas, they are children, after all, and Spongebob beckons. And, quite frankly, sometimes they need the downtime (don't we all?). The channel that gets the most wear in our house is probably Noggin (pre-school Nickelodeon); regular Nickelodeon takes a close second.

So it was with great interest that I read that Nickelodeon has redesigned their logo:

Huh. My initial thoughts are it's very... well, it looks kind of like a lot of other logos out there nowadays. I mean, give it a little reflection, and you've got yourself a pretty little Web 2.0 logo. Right?

I appreciate what Nickelodeon is doing--“The decision to streamline the network identities came after they started putting all of the channels' logos on the same business card—and decided that it looked like a mess,”--but the iconic splat, as well as the many, many, many variations of it, is one of the things that made the Nick logo work, what made it fun, and what made it appealing to kids. And if you're Nickelodeon, isn't that the point?

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