More type, yummy, yummy

How gorgeous is this logo?

Launched just yesterday, Typedia is a wiki-type (sorry for that) site that allows registered users to log in and classify and edit fonts while educating other users. From the about page:

We love type, and we have a burning desire to learn as much as possible about typefaces: where they come from, who made them, and why they look the way they do. We want everyone to be able to share in that rich knowledge and enjoy the art and artists of type design. Over time, we think Typedia could grow into a great educational resource for people to learn about their favorite typefaces and discover new ones.

But let's get back to that delicious logo. Designed by John Langdon (you might know him as the fancy pants who designed all those Angels & Demons/DaVinci Code ambigrams), there is a mighty blog post about how this logo came to be. OK, I'm a type geek, I'll admit it, but Oh. My. God.

There's the initial "brief." The sketches. The feedback. More sketches. If you have any curiosities at all about how logos are created, I highly suggest reading this.

Amazing. Amazing logo, amazing type, amazing story.

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