I have to admit, I'm not a big fan of the Cingular/AT&T (or whatever company name they're going by today--seriously, could they flip flop back and forth a little more?) dropped call ads. I think the concept is a good one, but man, are they poorly executed. The actors are awful, the circumstances awkward... I'm just not left with the feeling that Cingular/AT&T is the company to go with if I don't want dropped calls. It's more like, I want to smack all those people with dropped calls, especially the doofy fiancé who is talking to his future father in law.
However, I finally saw the entire Roger Clemens commercial:
This is it--this is that great concept, with a great execution. And think of all the other ads that they could do: Karl Rove, calling the President to tell him he's going to retire (cut to Bush jumping up and down, throwing a child-like tantrum); Britney Spears, calling her mom to tell her she's getting married again ("But momma, only with your blessing!"); David Chase, creator of the Sopranos and the man responsible for the disappointing last episode, on the phone with HBO ("I think I'm just going to end the show in a diner")... the possibilities are endless.