As I'm sure many designers do, I have a love/hate relationship with Helvetica. It's a gorgeous font--that's completely overused. Every time I think about using it, even if it's the perfect font, I feel a little lazy. It's so easy to use Helvetica, because as I stated above, it's a great font--so like a good pair of diamond studs, it goes great with just about anything. But when I do end up using it, I feel like I could be trying a little harder. What happens is a vicious font circle: I try about 200 other fonts, only to go back to helvetica.
So I came across this article on helvetica over the weekend. It's a pretty breezy read; actually, it's a 10-slide slideshow. A little background on the font, how it's used for logos and marketing (lots of big name companies in there: Target, American Airlines, the NYC Subway...), and some comparisons to Helvetica knock-offs (yes, I'm talking about you, Arial and Verdana). And because I'm the font lover that I am, I thought I'd share.
In related news, Mattio found this (not exactly G-rated) t-shirt a while back. He went to order it for me, but they were sold out. Unfortunately, they've yet to make more, but man, these are my sentiments exactly. Even if my house is G-rated, and I can only wear it to bed, how awesome is this shirt? :)
No comments:
Post a Comment