Because this season, there's a ton of people out on the roads. Because someone cares about you. Because it's the law.
There's a million reasons why you should buckle up when getting in a car. This commercial does a fabulous job of illustrating the why-should-I's, without coming across as preachy or scary.
The bonus is that it's simple message can be translated across the globe. Beautiful.
(You might want to grab a tissue for this one):