Normally, I'm not one for superstitions (although, you certainly won't catch me breaking a mirror on purpose. And once I had to technically shoplift an umbrella so I didn't have to open it inside--I worked in visual merchandising [which is a fancy term for dressing mannequins], and I was working on a display that needed umbrellas. Rather than open one up in the store, I took the umbrella--technically unpaid for--and opened it outside).
Where was I? Oh right. Yeah, I guess you could say I'm just a wee superstitious. Because let's face it: lots of bad things could happen on Friday the 13th.
So what better way to celebrate this ominous day (does one celebrate Friday the 13th? Or does one merely observe it?) than with a bad logo? Behold, the new Photoshop logo, my friends (which, according to the 2007 time stamp on Brand New's post, isn't really so new after all--serves me right for not upgrading to CS4):
Hunh. Apparently the criteria for designing the new logo was to use all kinds of Photoshop filters. Filters that have many great uses... logo design NOT being one of them. Musings about Adobe's Older PS logos, from Brand New:
What was beautiful about it, was its almost fascist execution where nothing strayed too far and, as well, rarely overlapped. Even with the addition of the Macromedia product line, Adobe found a way to render everything under a single visual umbrella that on the surface may look simplistic, but I dare anyone to attempt tie the complex brand architecture with a prettier, simpler, broader design.
It's pretty unfortunate that the graphics program standard for so many people is represented by... this.
To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging.
Or, as The Dude might say, "It really ties the room together."
OhNoTheyDin't just quote The Dude!
Tragic, tragic misuse of Photoshop, logos, filters, and Big Lebowski quotes.
In other words, the perfect Friday the 13th post.