Monday night my pal Greg and I took a field trip to Brooklyn--DUMBO, to be exact (and no, we didn't stop at West Elm)--to see a panel of top designers make presentations and pitches as they would to their clients. The lineup was as follows:
Jonathan Alger, C+G Partners: pitching Yankee Stadium graphics (which they won the job, btw)
Debbie Millman, Sterling Brands: Tropicana redesign
Jessie Arrington, Workshop; and Liz Danzico, SVA: Charter for Compassion
Michael Bierut, Pentagram: Museum of Arts and Design
First of all, the cool factor was way high; DUMBO, the fancy bar/performance space, me, Greg (oh come on, we upped that cool factor by quite a bit), Debbie Millman, Michael Bierut... The place was going to burst with awesomeness.
Second? The presentations were awesome. Jonathan Alger was very charming and funny explaining his pitch to "Mr. Jeter" while making funny asides about his (not Jeter's) lack of baseball stadium knowledge. Debbie Millman addressed the Tropicana "elephant in the room" and went through a a bunch of back and forths and market research (note: the orange juice in a glass concept tested very, very poorly). Jessie and Liz had an incredibly detailed presentation about the Charter for Compassion (including a very awesome logo), and Michael Bierut just killed it with his logo process for the Museum of Arts and Design.
All in all, it was a great time. It was pretty amazing to watch the presenters actually present their work as if they were pitching the actual clients. So cool... definitely glad we went.