About nine months ago, my pal Cyndy (of art + interiors) came to me asking if I could help her with a marketing email she was planning on sending out once a month. The email was going to be along the same lines as the kate spade favorites email we both get: in this case, instead of a sampling of accessories, Cyndy is showcasing her artist's works.
She's sent out about 6 monthly "favorites" emails so far, and the idea has been well-received. She uses Constant Contact to actually do most the legwork for her: once the email is designed and coded, Constant Contact sends it to the addresses in her address book that she specifies, stores the email and photos, keeps track of who opens the email (even multiple times!)... it's really a great service.
But I have to say, it's pretty refreshing on my end to sit down with her once a month and go over her artist's works--sometimes it's hard to choose work to showcase (only 4 artists are in the email each month), and sometimes--like this past month--we see a piece of work and the ideas just come to us.
If you're ever in the market for fine art, I would strongly suggest getting in touch with Cyndy--her artists are amazingly talented, and she has a great eye for talent.
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