3.30.2010

Ugh. And ugh.

So as if I wasn't stressed out enough with all this construction, and rain (which, by the by, don't mix well. I know--who knew?), Monday morning I got completely knocked over on my butt by what looks and most definitely feels like the flu.

Fabulous.

So apologies to readers and clients alike--hopefully I'll be back to 100% brain function sooner rather than later.

3.26.2010

Sketch it out

Originally, when going to college, I was going to be a bad-ass fine arts major. Cause that's what I did, I was an artist: I drew (a lot), and sometimes painted. I wore black. I wrote poetry and watched foreign films--because that's what artists did (right?).

Of course, I was all, forget THAT once somebody handed me a mouse (and keep in mind, we're going back a ways--this all took place when Photoshop 3.0 was out (yeah, it was rad. See below if you don't believe me). There was maybe 10 tools. Now there's stuff like this awesomeness. Nowadays I wish I had more time to draw--like really draw, draw--not just sketch something out. But I digress.




I do like to sketch things out--specifically logos (and a friend just recently recommended I sketch out websites before I design them, too. How did I not think of this on my own??!). Actually--especially in recent years--I won't even think about using a computer to design a logo until I've got a few pages worth of ideas down on paper, with pencil (pen, crayon... heck, sometimes it's marker on a napkin. Hey, I'm still an artist).

So it was with great interest and excitement that I stumbled upon Rohdesign's SXSWi sketchnotes:



Guys, you have to go check out his entire sketchbook from SXSWi--it's so awesome, so inspiring. There's notes, ideas, quotes, and--my personal favorite--fonts as shoes. Also? Guac and chips. Ladies and gentlemen, this cannot be argued with.

In all seriousness, this is so great; and in many ways, more effective than page after page of handwritten--or typed--notes.

Completely awesome, whether you're an artist or not.

(Thanks to the also-awesome Brandflakes for Breakfast for this one)

3.23.2010

I heart you, Internet

OK, first let me say that the Internet? It's pretty awesome.

Why, you ask? Because ladies and gentlemen, I am stressed. Stressed to the max. Construction, work, lack of sleep... it's not a good combination. It's not a productive combination. It just downright sucks.

But the internet cheers me up almost instantly. OK, well maybe not the internet--but stuff on the internet. Take Ben Folds (who I think is awesome) and add ChatRoulette (which I think is kind of creepy) and you get 5 minutes of pure wait-what-just-happened-here? Then you watch it again, because, hello? Dude is on ChatRoulette while performing a concert (in Charlotte). Then you realize that the title of the video is Ode to Merton, and you're all who-the-heck-is-Merton? And come to find out it's a dude on his piano, who logs onto ChatRoulette and sings to people.

The Ben Folds version, for your viewing pleasure:



And that totally whacked-out scenario made me forget my stress for about 15 minutes. So thank you Ben Folds. Thank you Merton. And most of all, thank you Internet, for making this all possible.

3.19.2010

Weekly wrap up

Well, well, well. Ladies and gentlemen, I am VERY pleased to announce the return of CONSTRUCTION UPDATE to the WWU! That's right--today's wrap up is going to be pretty construction heavy, because , well, it was a construction heavy week.


Day 1: The roof is coming off.


End of Day 1: No roof--but plenty of rain, wind... and as a result: a tarp.


Day 2: Builder and co. hard at work. Love them!


Day 4: Walls!


Day 5: Walls! Floors! And a tarp just in case!

So not only did we have construction excitement (!!!!!!!), but there was a bit of publishing excitement as well: THE BEST OF BUSINESS CARD DESIGN 9 CAME. Dear readers, my work has been published in a book for the SECOND TIME THIS YEAR. Mari the Studio and Glow Gluten Free both are representin' in BoBCD9.

I think I might burst with all of the excitement.

In between excitement, I did do actual work. Lots of stock illustration research for a website I'm working on, and color development for a logo. I met with the super awesome color client today, and she was thrilled with her choices. The perfect way to end the week.

With more excitement.

This weekend I think I might have to tone it down; I'd love to go skiing--God, I love me some spring skiing--but I don't think that's in the cards. We'll see, she says, with a glimmer of--what's that? Oh right--excitement in her eye.

3.15.2010

Aprés storm

During the day this past Saturday, and into the night, our little corner of the world experienced quite a storm: torrential rains, screaming winds--it was madness. We ended up losing power for a few hours Saturday night--but we were lucky; many had lost it right through Sunday evening.

Sunday I drove around in the mist documenting some of the fallen trees--it was insane the amount of roads that were blocked. Every road I turned down there was a detour of some sort. Here's some of what I found:


A tangle of police tape, branches and wires.






I love the texture on this fallen tree trunk.






Brookside Drive, Fairfield.






A tangle of fallen wire.



The owner of this house--to add insult to injury--was having his basement pumped as I shot this one. "The lesser of the two problems," he said to me.






In all the destruction, a sign of spring.

3.11.2010

Letterpress Love

Yesterday a friend posted this link on my Facebook wall, and then--completely unrelated--I caught Mattio watching the short movie last night (and um, he tweeted that he was completely fascinated by the letterpress machine. Sorry to get all mushy on you guys, but I just fell in love all over again! That's like me saying to him that I was fascinated by NHibernate--and even if I knew what that is, I can guarantee that I will not be fascinated by it [sorry dear]).

Colosseo: Reimagining the Roman Coliseum with type (Canon 7D) from Cameron Moll on Vimeo.



You guys, I have to have this poster. The passion that went into not only designing it, but printing it? It's priceless.

...the artwork was handcrafted character by character, totaling roughly 250 hours of work from start to finish. Characters from the Goudy Trajan and Bembo Pro typefaces form the Coliseum (or Colosseum), also known as today as Colosseo (Italian) and originally known as Amphitheatrum Flavium (Latin).


Gorgeous, gorgeous, gorgeous.

3.10.2010

Let's get happy

After a week of stress, computer problems, and stressful computer problems, I needed a pick me up. Although this video came out last week (old news!) it still makes me smile--as do most of OK Go's videos.

How could this not make you just a little bit happier?



The Rube Goldberg Machine (or, as we refer to it, big game of Mousetrap) was built by Syyn Labs:

When the rock band OK Go, famous for their viral videos including the spectacular and award winning "treadmills video", wanted to feature a 4-minute long Rube Goldberg Machine in an upcoming video, they tapped Syyn Labs to build it. The requirements were that it had to be interesting, not "overbuilt" or too technology-heavy, and easy to follow. The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot. To make things more challenging still, the space chosen was divided into two floors and the machine would use both.

We had our work cut out for us; every facet of Syyn Labs' expertise was required to meet this tremendous challenge. See the results of this remarkable effort in the video embedded above.


Want more OK Go happiness? Check out the original video for This Too Shall Pass, featuring the Notre Dame marching band... and, oh yeah, filmed live.

Or, watch the video that started it all: Here it Goes Again.

3.08.2010

Please stand by...



So you'll notice that last week there was no weekly wrap up. It you're really keen and paying attention, you'll notice there was no nothing on Friday.

After weeks of my computer acting all wonky and buggy, I finally called Mike the Mac Doc and had him come diagnose all the wonkiness and bugginess. Turns out, it was a hard drive issue; as in, I needed a new one.

24 hours and a trip to the Apple Store later, my computer came back, definitely less wonky and buggy, but still not 100% right. Reinstalling, reconfiguring, redoing... Wonky computers take up a lot of time; but once-wonky-now-fixed computers take up even more.

So, here I am, digging out from the mess of a messed up computer. Sorry for the lack of post, and hoping that my machine is finally on the mend...

3.04.2010

Day of awesomeness, twitter and fame

Yesterday, I was famous.

Twice.

I know, right? I'm still buzzing about it.

So here's the thing: a few weeks back, I made a new Twitter friend (yep, this is another Twitter post. Sorry, haters. Well, no. Not really). Meg Robustelli, of Fairfield County Child, started following me on Twitter, and liked what I had to say enough that she asked me to be her MomCrush of the month. What's a MomCrush, you ask?

I meet so many cool, inspirational moms here in Fairfield County. Every time I meet a woman who dreams big and puts words into action, I admit it, I develop a little girlcrush. I want to know everything about her and what lead to her success. So I decided to feature one mom a month (my Momcrush) on FCC so that I can spread the word about the cool things she's doing. She might be an entrepreneur, an athlete, an inventor or someone who donates ther valuable time to the less fortunate.


My answer was along the lines of, HELL YEAH! So yesterday my MomCrush post went live on Fairfield County Child, and now I'm sort of famous.

But wait. There's more.

Yesterday I also stumbled upon this super awesome mini film from Oliver Peoples eyewear. It was so adorable, I had to share. So I blogged about it, and then came up with some clever little tweet with a link back to my blog.

You guys, OLIVER PEOPLES RETWEETED MY BLOG LINK.

So, just to recap how totally AWESOME twitter is (and, let's face it, my day yesterday):

Woman with a thriving blog devoted to Fairfield County parents sees my tweets and features me on said blog--not only that but hello? She's got a crush on me.

AND Oliver Peoples exposed my blog to 1500 people that may or may not have ever seen it, because I liked their film enough to tweet the link to my blog, where I wrote about it.

Awe. Some. Ness.

Update: Oh, right. This wouldn't be a proper Twitter post without mentioning everyone's handles: Follow Fairfield County Child, Oliver Peoples, or yours truly.

3.03.2010

The children are bored on Sundays

My second or third "design" job out of college was laying out a trade magazine for eyewear. Like any other job, it had it's ups: high fashion photo shoots (that made me feel oh-so-important), MAJOR discounts on glasses; and it's downs: a LOT of grunt work, especially on said photo shoots. But I got some great experience, got to meet and work with some really cool people, and above all, got to see just how much the world of eyewear had to offer.

One of the more fun brands I was exposed to was Oliver Peoples. Recently, Oliver Peoples signed on Elijah Wood and Shirley Manson (of Garbage fame) as the faces of OP. Even more recently, I stumbled upon this 2 1/2 minute OP promo movie starring the two: Les Enfants S'ennuient le Dimanche (The children are bored on Sundays). Filmed by Autumn De Wilde, and set to Just You and Me, by Zee Avi, the movie is quirky, fun and adorable--a great burst of inspiration which immediately brought me right back to my days at the magazine.

Which, in turn, made me feel younger (Thank you, Oliver Peoples).

2.26.2010

Weekly wrap up

Whew--this week was a blur. Between the rotten weather (cold rain and snow took over the latter half of the week), and deadlines, deadlines, deadlines, this week flew by. Let's get to it.



This week I worked on some logo revisions. The client is looking to keep things simple without the use of an icon; however, I came up with the above icon in our first round--which the client liked but decided against. I, on the other hand, fall in love with it a little more every time I see it--and now I need to use it SOMEWHERE. Hmmm, I'm going to keep thinking about that one...

I also did a lot of image/artist research for a web site I'm working on. I'm so excited--it's a little on the girly side, and let's face it; I am a girly girl. Perfect fit.

Tuesday night my pal Ed Kuyluk (of Right Mind Marketing and Hey Fairfield fame) and my new friend Amy DeLardi (of Infinite Web Design fame) threw an awesome tweet up, called Infinite Mind Share. Those who know me know that I love my social media--especially Twitter. It was so much fun to go out and meet--face to face--friends that I've been chatting with for months via social media. Some really great connections were made; I can't wait for the next one! (March 30th, at the Smart Car Dealership in Fairfield, in case you're wondering. You should stop by and say hi!)



Here I am with Twitter friend Marcy Michaud, and new friend (and artist) Dave Pressler.

I was supposed to have a meeting this AM with a client regarding naming their business, but unfortunately mother nature had other plans. Rescheduled for Monday. I have a bunch of ideas that I'm really excited about to present, so it should be fun.

This weekend I'm going to take advantage of the new snow and go skiing; I'll probably end up doing a little bit of work as well. Monday is my oldest's birthday--she'll be (GASP!) 15. She's a great kid--and I'm not just saying that because I know she reads this (Hi Ash. And Molly)--but I just can't digest that she is 15. She is a middle teenager. I don't even want to know what that makes me.

Next week is the big naming presentation, website design, logo revisions, and the beginning of a logo design project for my friend, and long-time blog reader, Sara with no H. Sara, I am going to rockstar the heck out of your logo.

Happy weekend all!

2.24.2010

Photoshop v. Patrick Star



One of my Christmas presents this year was this awesome set of Adobe Creative Suite Coasters (Should you care to own a set of your own, you can order them here). However, in an extra twist of creativity, our 6 year old has renamed them. So Ps doesn't stand for Photoshop, it stands for Patrick Star (from Spongebob).

The entire set, as follows:

PS (Photoshop): Patrick Star

AI (Adobe Illustrator): Ashlee Igloo (Ashlee--our oldest--will be 15 next week. I think the "igloo" part of the name was born from her younger sister just plain trying to annoy her)

ID (InDesign): Ay Dios Mio (Have I mentioned that our 6 year old came up with these?)

DW (Dreamweaver): Daddy Wow

AE (After Effects): Ashlee Elizabeth (which is our oldest's actual name)

Fairfield Ludlowe (Flash): Where Ashlee Igloo (or Elizabeth) goes to school

The coasters are no longer referred to as AI, or PS; but as Ashlee Igloo, and Patrick Star--by the entire family. Actually, when I open up something in Illustrator, I giggle to myself as I think of Ashlee Igloo.

Something tells me that the 6 year old could have a future using these icons as their native applications.

2.23.2010

Blogiversary!

3 years ago, on February 19th, the traciedesigns blog came to life (alright, I'm a few days late in celebrating, but let's not get all technical here).

In celebrating my 3 year blogiversary, I thought it would be interesting to see what the traditional 3 year anniversary gift is.

You guys, it's leather (or crystal, or glass. But roll with me here, guys--I can always use a new handbag or shoes. Glass? Notsomuch).





So, if my blog could pick out it's own leather gift, I'm pretty sure it would love these shoes, and this handbag. However, since my blog can't actually wear either of these, I'd happily oblige. Just sayin'.

2.18.2010

Bacon: an awesome customer service story

For those not in the know, I am not a fan of bacon. Actually, I'm probably the anti-fan. It's gross. It smells. It's pig fat, people.

Unfortunately, my husband loves the stuff. He's one of bacon's BIGGEST fans.

We've managed to make our biggest difference work--he cooks it when I'm not home; then promptly burns every candle we have while keeping all the windows open. Yes, even in the dead of winter--that stuff smells!

In turn, I buy him bacon, and bacon related products every once in a while. Case in point: his birthday was a few weeks ago, and that called for some bacon. From a site called Bac'n.

Actually, the one thing I did NOT buy from Bac'n was actual bacon. There was some fun novelty stuff (bacon bandages, toothpicks, and a Baconista t-shirt), but no bacon. Until I got a call the day after I placed the order.

You guys, Bac'n called me.

Long story short, something happened to damage my original package, and something in the original order was out of stock and would hold up the order for a few days. As a result, Bac'n was offering me a gift. "Pick something out," they said, "free of charge."

Awesome. If you like bacon. Also awesome if the gift recipient isn't standing 2 feet away. Neither of which applied to me.

The poor guy on the other line. I said, "Why don't you just surprise me?"

To which he replied, "How about some bacon?" (of course)

"Sure," I said.

Then, he asked what kind. Hold the phone--bacon comes in FLAVORS??!

Oh this poor guy--all he wanted to know was what flavor of bacon he could give me, and between my utter ignorance, and the fact that Mattio's ears have completely perked, I could give him nothing. He threw a flavor out there, and I quickly agreed.

So the Bac'n came today. And Mattio was thrilled.



To the Bac'n guy I talked to? I'm so sorry I'm a total bacon flake. Your generosity is much appreciated--especially by my better half, bacon's (and now Bac'n's) biggest fan.

2.17.2010

Wednesday Wrap up

Wait--wha? What happened to weekly?

Sorry for the curveball, folks--it's been a while since my last post, and I never properly wrapped up last week. Plus, this Friday I'm sneaking off to the slopes--Shhhh. Don't tell.

Last week was actually pretty uneventful; I worked on a website that I thought was going to go live, but I still have a few eensie changes to make to it. If not the end of this week, then I'm really hoping for next week. It's been a while in the making, and I love the client to death and want her to have a proper website, not just a placeholder. Plus, you know, I kind of like it.

This week: Monday was a great day, because I got stuff done like nobody's business. It was actually a bunch of little things, but they were taking up way too much room on my Teux Deux list. Monday night I went to the inaugural New Media Haven event--it was... interesting. I actually met my friend Koleen there, as well as my pals from Elements. The event was billed as:

...the first ever New Media Haven at Black Bear Saloon! The event is the first of its kind in the New Haven area and will bring all techies, creative’s, entrepreneurs and anyone who is interested in the digital space together, someplace other than Twitter!


It was really a networking event (good) with the 2 guys who put it together doing short presentations on their companies (not so good). I had a good time with my friends, got a few new business cards (and handed mine out as well), connected with some other social media friends, and ended the night enjoying some hummus (not the bacon variety) with Koleen at Claire's Corner Copia.

Yesterday I had a good first round logo presentation for a home accessories curator/interior designer. I got some good, solid feedback and am currently working on round two refinements. I also... got a new client!

Which leads me to today: today I was all city-chic, meeting said new client in the West Village (where I have never felt more suburban in my life!). The project is a website/blog design... and it has to do with... are you ready? FOOD. AND. SHOES. Seriously. I'm not too sure there's a more perfect match up out there.

Tomorrow brings more networking in the AM, then some website refinements before I close up shop for a bit of a long weekend. Tomorrow is also my version of Friday. Enjoy the rest of the week!

2.12.2010

Don't go breakin' my heart

So, truth be told, I'm not a big fan of Valentine's Day. It's just another day, in my book. However, there are millions of people that choose to spend obscene amounts of money keeping the greeting card/chocolate/flower industries in business celebrate their love for one another; so my friends, this post is for you.

First up: If I'm going to send an e-greeting, it's definitely going to be one of these adorable ones courtesy of kate spade.



Next: Normally, I'm not about posting Republican rantings on the blog, but this made me giggle: GOP e-Valentines (which I will not be sending). They're so lame, they're laughable. Example: "You won't see this Valentine's Day card on C-SPAN." Oooooh, way to insult.

Also? Nice font, Republicans.

Finally: Bryony Gomez-Palacio and Armin Vit of Under Consideration/Brand New fame, have been given the task of redesigning Valentine's Day. Now see? This is a Valentine's Day project I can get behind. New icon, less cheese, and we get to keep the chocolate. I'm all about keeping the chocolate.



I hope that your Valentine's Day, should you celebrate it, is full of beautiful design, love and chocolate.

And if you could, save some chocolate for me.

2.11.2010

Not so Super at Mario Brothers

Yesterday was a snow day--for the children. Unfortunately, when your office doubles as your home, you can't exactly say you're not going to risk life and limb on snowy roads to come into work--people just don't buy that.

The problem with yesterday being a snow day for the children is that our house is roughly half the size it used to be, due to our impending construction. So there wasn't a lot of places they could go. Which would be fine if there wasn't 2 adults trying to work. Once our 2 year old got up from her nap, I just gave up--she clearly had other plans and they involved her mother not working.

Her latest fixation? Watching someone play the Wii. Her latest Wii fixation? Super Mario Brothers.

So yesterday afternoon, I got to play "Mario Brothers"--as she refers to it. And she sat on one side of me, and our 6 year old sat on the other side, and they were in their glory:

2 year old: "Watch out for those guys, mommy!"

6 year old: "Mom, I can't believe you died again. Maybe you should go to an easier level. Or just skip this one.

2 year old: "Watch out for those guys, mommy!"

6 year old: "Mom, there's got to be an easier way for you to get to the castle. You should try the easier way."

And so it went, for a little while anyway. I have to admit, as frustrating as the game is--and if you couldn't tell, I'm not that good--it's a good way to release stress.

Especially since my desk--piled with all the work I wasn't doing--was 3 feet away.

2.09.2010

Smorgasboard

Stuff I found floating around the internets today...

"Refreshed" MTV logo: "Music Television" tagline was dropped.



Apparently, after years of non-music programming, their logo has finally caught up to the station itself. Also? Now they can customize it with Jersey Shore cast members.



In other things of note: if I had a barcode, I would definitely want this one:



Vanity barcodes? Yeah, they rock.

And finally, I. NEED. This. Chair:



Seen at anthropologie. Soon to be seen somewhere at traciedesigns HQ.

(MTV logo news via HOWblog. Vanity Barcodes via SwissMiss)

2.08.2010

Oh, right. This.



There are 2 things that I love about the Super Bowl: every SB Sunday we go skiing. Everyone else is home, watching 20 hours of pregame, making wings, or doing whatever it is that one does to prepare for such a monumental game. So it's great because there are virtually no lift lines, and the mountain is pretty empty. Thank you, football.

The second great thing? The ads.

The standouts (in my opinion):



While I don't necessarily think that a Snickers bar is the way to go if you're looking for energy, the commercial is great. Plus, really: Betty White and Abe Vigoda? Awesome.




Nobody really needs an ad to tell us what Google does; however, the execution of this one was great. The only other way I think they could have done it was to say, "We help you find stuff online. Duh."




I have a special place in my heart for VW; their advertising has always been a little quirky, and I like that. While I did like the Das Auto ads, I think I'm going to enjoy the Punch Dub campaign just as much. Also? We still play the punchbuggy game in my car. It's pretty much a rule.


I actually didn't see all the ads--I grew pretty bored with all that football stuff in between commercials--but from what I saw, those were definitely my faves.

My least favorites? Well, I think a very special BOO! goes out to Sketchers (really, Sketchers? You spent all that money, and that's the best that you can do?) and GoDaddy (Yes, GoDaddy, sex sells. We get it. Perhaps next time, though, you don't have to be so sleazy about it).

Wanna see more SB ads? Check out YouTube's AdBlitz.

2.05.2010

Weekly wrap up

Not much to wrap up this week, I'm afraid. Spent a lot of time working on a food logo (my favorite), a little bit of time working on a brochure, and a decent amount of time being a Wordpress superstar (let's just say we're using the term "superstar" very loosely here).

Construction updates are being discontinued until there's actual construction to be updated on. Unfortunately--and I knew this would happen--builders aren't very partial to working in the snow and rain. So Mother Nature--and I can't believe I'm quoting Dr. Evil here--can you throw me a frickin' bone?

This weekend will be spent catching up on some little nagging things, and skiing on Sunday.

Happy weekend, all!


- Posted using BlogPress from my iPhone