Faux real::

When I was a child, I wanted to grow up and be an artist--but not just any old artist. I wanted to be the artist that Hollywood producers called when they needed artwork for their movies (as in, the lead character is an artist, but my artwork would be shown as theirs). I had no idea how that all worked--I really thought that was a specific job you could have ("What do I do for a living, you ask? Well, have you ever seen critically-acclaimed, box office smash Movie About an Artist? I was actually the artist behind the Artist.").

Alas, I'm not working for a studio, and my artwork doesn't appear in the movies. But, there IS hope. Check out Fauxgo, a Tumblr of logos of companies that exist only in the movies. Lots of Pixar love here, Toy Story, Monsters Inc, Up and Wall-E are all represented; as well as huge pop culture icons Dunder Mifflin, Sterling Cooper and Oceanic Airlines.

I'm checking back regularly to see what else gets added. Who knows, maybe one day that will be my claim to fame.

(via swissmiss)

New work!

More! New! Fun! Work!

A little background: When I was about 14 or 15, my family and I went on vacation to Myrtle Beach. As it's a popular family vacation destination, there were like, a million other families there as well. I met and hung out with some other kids my age, but this one girl stood out. That is how I met Michelle.

Michelle was from (and still lives in) Kentucky, and on that vacation, we had formed such a connection, that we decided right then and there that we would be friends for life. Now, it's easy to be "friends" with someone nowadays... you check into Facebook and see that all is right with the world, maybe send an email every now and again... but this, my friends, this was BEFORE THE MAGIC OF THE INTERNET. We wrote letters to each other. Letters that were decorated with lyrics to songs, and doodles in the margin, sometimes half a page, sometimes going on for 5 pages (front and back)--and man, we were faithful in sending them.

Over the years, we would fall in and out of touch, but the magic that is the internet brought us together again. We keep up with each other through Facebook and Twitter (we're both Twitter geeks--yay!), and if I'm lucky, Michelle might be headed up north this spring for a reunion (well, really for work--but we're not going to let the opportunity pass us by).

So, recently, when my friend asked me to design a logo for her Twitter meet-up, called Let Them Tweet Cake, how could I say no?

Let's go over all the awesome that was in this request:

1. Doing work for a friend

2. Who wants a logo about Twitter

3. And cake.

SOLD! From her initial email, I had so many ideas buzzing, I couldn't get them down on paper fast enough.



One of my early-on ideas was to do something that would look like a sticker from a bakery you might find on a cake box. Something a little retro-y, a little fun (OK, all of the logos are fun, but work with me here)...




How about some piped frosting on a cake?




Historically, Marie Antoinette never said "Let them eat cake" (fun fact I did not know. See, awesomeness #4: I learned something), however, a lot of people think she did say that--and plus I had so much fun working with this silhouette.




And finally, back to the bakery label. This time with some cupcake lovin'.

And the winner is...



Cupcake lovin'!

I know I just blabbed on and on last week about a project that was so much fun, and this too was no exception. Twitter, cake and, most importantly, friends... what more could you want?

...But does it look expensive?

Yesterday I got a phone call from a company that had interviewed me a few weeks back. The conversation went something like this:

Them: "We had talked to some other designers, and the last one we hired to do the logo--for $300--didn't work out. So now we'd like to hire you!"

Me: "..."

I'm a big believer in you get what you pay for. Don't get me wrong, I love me some bargains (hello, my whole office is furnished by Ikea, thankyouverymuch), but at the end of the day, a $300 logo is going to look like, well, a $300 logo (just like my desk is just some fancy particle board my husband put together).

I charge more than $300 for logos, because I invest a lot of time into creating them. I research, I sketch, I play with fonts, I purchase fonts. I research some more.

I like to take a page in Illustrator--the program I use for creating logos--and just digitally vomit every idea I have. It usually ends up looking something like this (designed for a totally different client):



This is just one of two pages for this client, actually.

I type out the company name over, and over, and over. And then again. I play with the shapes of letters, the space in between letters, icons, artwork. Sometimes the ideas flow out, and it's like the dam wall broke, and there they are, all over the paper/my screen. Sometimes the ideas take longer. While I wait for the ideas, I sketch. And I type. And I play. And I research some more.

Because of this--all of this--I charge more than $300 for logos. And maybe I'm biased, but I think it's worth it.

New logo + new packaging=awesome for Tom's of Maine

Here at the Valentino house, we're all happy Tom's of Maine users. We have been for years. I'm a big fan of chemical free--well, anything, really; and, you know, Tom's has that whole natural thing going on. In short, we think Tom's rocks.

I didn't really think too much of the recently redesigned logo and packaging as I tossed some toothpaste into the Target cart (I know--in my defense, Target can be a little overwhelming. Especially with the children), but I really took note the other morning, when the 6 year old pointed it out:

"Mom, what kind of toothpaste is that?"

"Same kind I've been using for years."

"No it's not."

"Ummm... yes it is."

"It doesn't look the same."

Well thanks for pointing that out, kid.

Here's the new logo vs the old one:



It's kind of... kicky. It's very upbeat--I like the fact that it's rotated just enough, I like the stylized Tom's, and I think my only complaint is that instead of Natural Care, it now says Since 1970 (I guess if they've been around for 40 years, though, people should get that their whole schtick is all natural?)

Here's the old toothpaste packaging:



And the new:



I think overall, I really like it. It's clean (and it's packaging for toothpaste--it should very well be clean). I love that the kicky new logo is front and center--no longer is the focus on a photo of some wintergreen (or whatever the flavor is). But I think my favorite is the white background, vs. the tired off-white of the old. Big improvement. I mean, I never looked at the old packaging and thought that it was terrible, but the more I look at the new packaging, the more I definitely prefer it over the old.

Well played, Tom's of Maine.

New logo: Medaille College

Quite some time ago, Sara with no H started commenting on my blog. She had a blog too, and so of course I went to check it out, and it's quite hysterical. I liked this Sara chick, and we quickly became blog comment friends.

Fast forward to early spring, and Sara needs a logo for work. She works for Medaille College, in upstate NY, and every year they have an alumni golf tournament, but also a dinner reception for those who don't golf (named after a former student). So they needed a logo that said golf and dinner, without coming across too much of either, and definitely not hoity toity (my words :)

First round presentation:

Versions 1 and 2:
Obviously playing with icons that say golf, dinner and good times. The second script-y font is not my favorite, but these are first rounds, and it's a work in progress.




More of a stamp approach:



Simple, and I get to use Archer! Dammit--I WILL design something using this most awesome font!



Kind of Palm Springs-y, but if I lived in upstate NY I wouldn dream of Palm Springs, too. The second version actually uses the icons for Medaille:




Definitely leaning towards the golf side:



Of course I had to throw simplistic in there--just because it's a logo for a golf tournament, doesn't mean it has to scream golf:



So what did Sara and her Medaille colleagues choose?



I played with the script and found something that was a nice playful/serious combination. In the meantime, totally fun project because hello? I got to talk to Sara beyond Facebook and our blogs. And it turns out that we have the same views on lots of things, including high fructose corn syrup based drinks, where to get your ears pierced, and cocktails vs. libations.

I knew I liked this girl for a reason. Thanks Sara!

We have a winner!

Last week, I received word that 2--TWO!--of my logos were going to be recognized by the Connecticut Art Directors Club this year at their annual awards show.

I know I've featured Miriam & Dee here on the blog before, and I am so psyched to share their logo again:



On the other hand, I don't think I've featured Objects yet--probably because we just finalized colors--but I can't think of a better debut:



The show is in a few weeks, I will certainly share how I ended up doing overall.

Smorgasboard

Stuff I found floating around the internets today...

"Refreshed" MTV logo: "Music Television" tagline was dropped.



Apparently, after years of non-music programming, their logo has finally caught up to the station itself. Also? Now they can customize it with Jersey Shore cast members.



In other things of note: if I had a barcode, I would definitely want this one:



Vanity barcodes? Yeah, they rock.

And finally, I. NEED. This. Chair:



Seen at anthropologie. Soon to be seen somewhere at traciedesigns HQ.

(MTV logo news via HOWblog. Vanity Barcodes via SwissMiss)

Duhn duhn duhn (Cue ominous Friday the 13th music)

It's Friday the 13th.

Normally, I'm not one for superstitions (although, you certainly won't catch me breaking a mirror on purpose. And once I had to technically shoplift an umbrella so I didn't have to open it inside--I worked in visual merchandising [which is a fancy term for dressing mannequins], and I was working on a display that needed umbrellas. Rather than open one up in the store, I took the umbrella--technically unpaid for--and opened it outside).

Where was I? Oh right. Yeah, I guess you could say I'm just a wee superstitious. Because let's face it: lots of bad things could happen on Friday the 13th.

So what better way to celebrate this ominous day (does one celebrate Friday the 13th? Or does one merely observe it?) than with a bad logo? Behold, the new Photoshop logo, my friends (which, according to the 2007 time stamp on Brand New's post, isn't really so new after all--serves me right for not upgrading to CS4):



Hunh. Apparently the criteria for designing the new logo was to use all kinds of Photoshop filters. Filters that have many great uses... logo design NOT being one of them. Musings about Adobe's Older PS logos, from Brand New:

What was beautiful about it, was its almost fascist execution where nothing strayed too far and, as well, rarely overlapped. Even with the addition of the Macromedia product line, Adobe found a way to render everything under a single visual umbrella that on the surface may look simplistic, but I dare anyone to attempt tie the complex brand architecture with a prettier, simpler, broader design.

It's pretty unfortunate that the graphics program standard for so many people is represented by... this.

Says Adobe:

To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging.

Or, as The Dude might say, "It really ties the room together."

OhNoTheyDin't just quote The Dude!

Tragic, tragic misuse of Photoshop, logos, filters, and Big Lebowski quotes.

In other words, the perfect Friday the 13th post.

New work (plus a small Twitter story)

So this past summer, I went to my first Tweet Up--that's a Twitter Meet Up for those not in the know--in New Haven (they're actually held all around the state; since then I've been to Tweet Ups in Fairfield and Hartford as well). While I was there, I met Ed Kuryluk, who just happens to live up the road from me. Ed runs Hey Fairfield, a site where users can discuss issues that pertain to Fairfield. I thought the idea was great (I had been on the site prior to meeting Ed), however it was really lacking in the brand department. Enter traciedesigns.

I wanted to get my hands on this project because A) it seemed really cool. B) Ed seemed like a pretty cool guy. And C) There was no logo--I could start from scratch.

And start from scratch is just what I did. Ladies and gentlemen, meet the new Hey Fairfield:



And, I know I'm all pro-Twitter, but come on, people! This is what Twitter is doing: it's bringing together people who otherwise might not ever meet, and creating relationships. Ed and I converse fairly regularly on Twitter now, we've been to other Tweet Ups, and met even more people, and are building those relationships as well.

Yay, Twitter! And yay, Hey Fairfield!

The not so terrible, horrible, very bad logo

One of my favorite children's books is Alexander and the Terrible, Horrible, No Good, Very Bad Day. I'm sure you can guess the plot, but to sum it up:

People of all ages have terrible, horrible days, and Alexander offers us the cranky commiseration we crave as well as a reminder that things may not be all that bad. As Alexander's day progresses, he faces a barrage of bummers worthy of a country- western song: getting smushed in the middle seat of the car, a dessertless lunch sack, a cavity at the dentist's office, stripeless sneakers, witnessing kissing on television, and being forced to sleep in railroad-train pajamas. He resolves several times to move to Australia.

Moving to Australia might be extreme, I'd settle for an extended vacation. Especially to Melbourne, just based on their new identity:



I think Armin Vit, of Brand New, hits the nail on the head:

The gradients are subtle and help add a sense of depth and breadth that you would not get with a flat logo, which is clearly evident in the 1-color application where the logo looks like a bad diagram in progress and loses its enigmatic feeling from the color version.

The more I see this logo, the more I like it. I love the gradients, the shapes they create, the left vs. right; all in all, I think it works really well.

So the next time I'm having a terrible, horrible, no good, very bad day (hopefully not too soon!), instead of a move to Australia, I'll be a little more specific and dream of a vacation to Melbourne--if only to admire their identity in person.

Splat no more

In our house, I'm always the one encouraging the children to turn the TV off. Or better yet, don't turn it on. Alas, they are children, after all, and Spongebob beckons. And, quite frankly, sometimes they need the downtime (don't we all?). The channel that gets the most wear in our house is probably Noggin (pre-school Nickelodeon); regular Nickelodeon takes a close second.

So it was with great interest that I read that Nickelodeon has redesigned their logo:



Huh. My initial thoughts are it's very... well, it looks kind of like a lot of other logos out there nowadays. I mean, give it a little reflection, and you've got yourself a pretty little Web 2.0 logo. Right?



I appreciate what Nickelodeon is doing--“The decision to streamline the network identities came after they started putting all of the channels' logos on the same business card—and decided that it looked like a mess,”--but the iconic splat, as well as the many, many, many variations of it, is one of the things that made the Nick logo work, what made it fun, and what made it appealing to kids. And if you're Nickelodeon, isn't that the point?

Hey Microsoft, Bing this!

OK, maybe I'm just biased; but man, when it comes to design, Apple really gets it right. Microsoft? Yeah, not so much. Behold, the new Bing logo:



Bing is supposed to be the next Google--the search engine that is going to change. Your. Life. Or, at least help you find things better. And, taking a page from Google's book, they've designed a pretty bad logo. Brand New has a pretty good post titled Bing sets New Record in Horizontal Scaling. I think we all know where this is going to go:

This is like setting the resolution of your screen to 6,000 pixels wide by 1,000 high. I can’t even imagine how someone arrives at a design solution like this. The shapes resulting from the strenuous horizontal scaling are simply too unflattering and unattractive. There is bad taste and then there is this. What was going through the designer’s mind? “I’ll scale it a little bit. Hmmm, maybe just a little more. More. More. I have so much power. I’m drunk in scaling power. More. More. Scale it more. Don’t stop. Do it. Okay, that’s enough.”

So there you go; yet another check in the bad design column for Microsoft. I think one of the commenters said it best when they said: "Was it designed by an engineer?"

President Obama likes helping the economy, logos

When Obama was running for president, his campaign logo was one of the most different campaign logos in history. It was very graphic, and very well executed.

Now, as part of his stimulus package, the president has another logo:



According to the article, this logo will be stamped onto the projects funded by the stimulus package:

“We’re also making it easier for Americans to see what projects are being funded with their money as part of our recovery. So in the weeks to come, the signs denoting these projects are going to bear the new emblem of the American Recovery and Reinvestment Act,” Obama said. “These emblems are symbols of our commitment to you, the American people -- a commitment to investing your tax dollars wisely, to put Americans to work doing the work that needs to be done. So when you see them on projects that your tax dollars made possible, let it be a reminder that our government -- your government -- is doing its part to put the economy back on the road of recovery.”

Designed by Chicago-based (duh) Mode Project, I have to say that I really like it--it's graphic, and yet, gets the message across. Well done. I'm not so crazy about the accompanying TIGER logo, but they can't all be winners, can they?

Best/Worst logos of 2008

As 2008 comes to a close, there's a ton of "Best of/Worst of" lists: movies, music, television... everybody has a list. Over on Brand New, they've compiled a list of the best and worst logo redesigns of 2008.

For the most part, I agree with everything they said. I think out of the best category, the 826 Valencia and Mousey logos, and Camel repackaging stand out as the best of the best.

The worst... well, it doesn't get much worse (does it?). 'Nuff said.

In case I don't get a chance to post tomorrow... Happy, happy new year! I'll see you on the flip side.

In celebration of Fashion Week...

Walking along Mulberry Street on Saturday, I came across the Malia Mills store. Two things came to mind: remember how ground-breaking Malia Mills was when she first came out? For those that don't know, in the early 90's, Malia Mills pioneered selling bikini pieces separately (a small top doesn't always mean a small bottom). The second thing I thought, was Oh my gosh, I totally love her logo!



That M is so decorative, so pretty, so fun!

This, of course, led me to think of just how much I love the Tory Burch logo as well:



It is honestly, one of my favorite logos out there. It's so graphic, and so striking; and the designer brilliantly made patterns out of it to use for bags, wallpaper, etc. And, thanks to the success of the Riva ballet flat, with the double T medallion on the toes, it's instantly recognizable.

I tried to find other graphic fashion logos, but I couldn't. I resisted putting up classic fashions symbols such as Louis Vuitton, and the Chanel double C's; only because, while I think those logos are certainly iconic (and widely recognized), I feel that the above logos are very distinct in their design.

So... anyone out there want to share? What's your favorite fashion icon (in logo terms, not Marc Jacobs)?

Can I get a Woot! Woot!

Just the other day, I thought to myself, hmmmm... it's early September, the American Graphic Design Awards should be coming out soon...

Well, cut to today, and the bulky white envelope in my mailbox...

(drumroll, please!)

I am very happy to announce that I was the recipient of 4 awards! I don't believe I've shared these on the blog yet (and actually, I wanted to save the Glow logo until the packaging printed--because I'm so WAY excited about it!--but I'm even more excited about winning the awards). Ladies and gentlemen, I present:

art + interiors, monthly favorites:



This is the monthly "e-newsletter" (for lack of better term) from my pal Cyndy. Each month, she sends out an email featuring a couple of her artists, and a quote. It's so simple, yet so graphically powerful. I enjoy sitting down with Cyndy each month as we select artwork (and a quote) for Favorites (and, of course, dish the dirt!).



Glow Gluten Free, logo:



My pal Jill was so much fun to work with. She has such a passion for her product (delicious gluten-free cookies--you'd think that was an oxymoron or something, but so not the case with her cookies). I'm even more excited to feature the packaging, once it prints!


Lush Floral Designs, website:



Zoe's flower arrangements are so breathtaking, it wasn't hard to design her site at all! You can see the site in it's entirety, here.


The Portrait House, pro bono website:



K, so Justin and Mary keep giving me these awesome projects, and I keep winning awards for them. Seriously, this is the third site of theirs that's won (so what's on tap for this year, guys? :) All kidding aside, I was so happy to help out and design the site for this charity they've started, benefitting Habitat for Humanity. Check out the site here, or the blog here.

And as Mary and Justin would say, PHantastic!

Stop! And shop...

When I was a child, the Stop and Shop logo made so. much. sense to me. You stopped, and you shopped. Red light, green light. The 5 year old me thought it was brilliant--just brilliant!--to use a stop light to convey stopping and shopping (Thank God I've moved on).



Well, Stop and Shop has recently rebranded itself (with a logo designed by Interbrand), and I can't decide if I like it or not.



The designer me hates the type--the ampersand and S in shop need to stop flirting and just hook up already. The icon itself has grown on me; at first I was not a fan (looks a lot like TBS, and I'm not an incredible fan of their logo either), but seeing it animated in their new commercials, I'm starting to like it. I really like that it can be interpreted as many different things: food, fruit, a basket...

However, the logo needs to look good and be appealing as a static entity, as well as animated. Had I not seen the animation, I'm not sure I would feel the same way about it.

Brand New has a good post, as well as some interesting comments on it here. You can also see some screenshots of the animation, and see how--in my opinion anyway--it makes the icon more appealing.

Introducing...

Christy Murray's new logo!



Christy is a wedding/baby/family/life photographer (whew! She wears a lot of hats!), and found me through the Portrait House website. Just about her only request for her new logo was that she liked the thought of adding something natural to it; she included the Papyrus logo as an example.

Some butterflies, birds, flowers and dragonflies later, she decided she was leaning towards the lotus. But then she had an "AHA!" moment when she went to look for the meaning behind the lotus:

"...lotus is symbolic of the true soul of an individual."

...which, as she explained, was exactly what she was looking for when photographing her subjects.

Christy is an absolute doll to work with, and her photography is amazing (check out her blog here for some examples of her work)! She was very easygoing throughout her logo design process, and I can't wait to collaborate on more projects with her!

Weekly wrap up

It's been ever so busy here at traciedesigns HQ, so let's get down to business:

--Got some (really positive--yipee!) feedback from Christy Murray re: her logo. Worked on some minor round 2 some revisions.

--Worked on a site design for my pal Josh.

--Designed some posters for One Kid.

--Mentally prepared myself for laying out the One Kid catalog (see weekly wrap up next week).

--Worked on some changes for the Hospital for Special Surgery Activity Guide.

--Had a pretty cool meeting with a potential new client: a photographer who is switching careers and becoming a stylist.

--Worked on finishing Marcy's American Indian mouseovers (I am now a walking encyclopedia on most things Native American. No, really).

--Worked on site designs for Greenwich Dance Studio.

--I spent a ridiculous amount of time on Facebook, and found 11 or so friends.

--But most importantly, I spent the equivalent of college tuition--private college, mind you--at Starbucks this week. Oh, and by the by, Ashlee has discovered the Frappaccino. So basically I'll be setting up some kind of Paypal donation site, because at the rate we're going, it won't be my shoe habit that brings us down--it'll be $4.00 glorified milkshakes.

This weekend, I've got work plans. Depending on how much I get done, Mattio and I may head on down to Yankee Stadium on Sunday for a date (long overdue!), hopefully to watch the Yanks win! Every time I go to the stadium this year--and I've been fortunate enough to go to several games--I think it's my last time, and I get a little verklempt leaving. That said, I just realized that it will be neither shoes nor coffee does us in, it will be mine and Mattio's quest to purchase some kind of stadium memorabilia (I'd take bleacher seats... ya know, if I had to).

Hope you enjoy your weekend!

Weekly wrap up

Bonjour, friends! This week was a busy busy week for me--not only work-wise, but personally, too: my middle child Madeline is celebrating her 5th birthday. Today was her "friend" party; about 6 of her preschool buds met us for a couple hours of sun and surf (if you can call it that in Fairfield) at the beach. The weather was perfect, the kids were happy, and at the end of those 2 hours, a good time was had by all. Tomorrow, her real birthday, we'll celebrate with family.

As I sit here and listen to her play in the next room with her brand new Polly Pockets, I can't believe that she's going to be five. Starting kindergarten five. "Mom, you don't need to hold my hand anymore" five. "I can do this all by myself!" five. My goodness, how the time flies.

As stated above, work was also busy. This week was chock full of fun stuff, like:

--finalizing and sending logo designs to Christy Murray (it was so hard on my end narrowing down which ones to present! I had so much fun with this project!)

--scanning and retouching some images for Marcy

--researching and beginning to put together designs for the Greenwich Dance Studio website

--beginning development on the HB Home website

--conference calling with a couple of different clients

--bracing myself for the One Kid onslaught next week: photography is just about done for the catalog and posters, so that'll definitely keep me busy!

This weekend, as I stated above, I'll be busy celebrating on Saturday. On Sunday, I will--as usual--be working. Enjoy the weekend, and don't forget to use sunblock!