New artist site: devinemodernart.com.
Between our art talks, and our college conversations (we both have high school juniors), artist Catherine Devine was a dream to work with.
Oh, and her art's pretty fab, too. Go to her new site, if you don't believe me (you should go there even if you do believe me)!
Showing posts with label new work. Show all posts
Showing posts with label new work. Show all posts
6.11.2012
6.20.2011
New work:
traciedesigns edition.
Back over the winter holidays, I decided that I was (finally!) going to bite the bullet and redesign my website. I was tired of the brown, I needed to update my work, and there was a lot I wanted to do differently. So January 1, I hung a "be back soon" sign on my site, and set out to work.
Then, clients started calling.
Being a 1-woman show, I couldn't exactly ask them to wait until I finished my site, so, as usual, my personal work got put on the back burner. For a loooooooonnnnnnngggggg time. I would revisit it every now and again, trying to tweak things here and there... but I never really felt like it was finished enough to go live.
Well I don't know if it was prolonged sun exposure from the weekend or what, but I (finally!) bit the bullet last night and decided that I was just going to put up what I had--because lord knows that's better than a "be back soon" message--and tweak things along the way. And once it went up last night, I realized that there wasn't very much to tweak.
So ladies and gentlemen of the internet, I present to you the all new traciedesigns (version 3.0 if you're counting). I really feel that this site reflects my design style so much better than the last one did. I hope you all love it as much as I do!
Back over the winter holidays, I decided that I was (finally!) going to bite the bullet and redesign my website. I was tired of the brown, I needed to update my work, and there was a lot I wanted to do differently. So January 1, I hung a "be back soon" sign on my site, and set out to work.
Then, clients started calling.
Being a 1-woman show, I couldn't exactly ask them to wait until I finished my site, so, as usual, my personal work got put on the back burner. For a loooooooonnnnnnngggggg time. I would revisit it every now and again, trying to tweak things here and there... but I never really felt like it was finished enough to go live.
Well I don't know if it was prolonged sun exposure from the weekend or what, but I (finally!) bit the bullet last night and decided that I was just going to put up what I had--because lord knows that's better than a "be back soon" message--and tweak things along the way. And once it went up last night, I realized that there wasn't very much to tweak.
So ladies and gentlemen of the internet, I present to you the all new traciedesigns (version 3.0 if you're counting). I really feel that this site reflects my design style so much better than the last one did. I hope you all love it as much as I do!
4.13.2011
New work:
You know what's a really fun project for me? Anything that has to do with a wedding.
I LOVE weddings! They are such happy occasions--plus it usually gives me an excuse to buy a new pair of shoes :)
But seriously, anything wedding-based is alright by me; I'm actually working on some invitation designs for my brother in law and his fiancée, and just last night I found out that a good friend got engaged, and he asked if I would do their invitations, too. SQUEAL!!
But back to the project at hand. Lydia Ross Taplett hired me this winter for a new logo, and internet friends, I got excited. Lydia is a wedding planner, who just happens to have incredible taste. In our initial meeting, when I asked her about other logos that she liked, it was pretty much like talking to myself. How awesome is that?
First, I played around with her initials. But I didn't want to go the traditional monogram route, because I feel like for weddings, that's done a lot:
I love the font Fling so much that I want to marry it. I thought it would be the perfect fancy-but-fun script:
One of the things Lydia noted in our initial meeting was a love of Greek key patterns. I found inspiration there, while designing something that would also make for a nice icon:
A tiara! No wedding would be complete without a tiara!
These next 2 logos incorporate the very technical design term "swirlies." I love playing with swirlies, and thought that this was a good way to incorporate some "wedding" into the logo, without going full on church script:
I know owls are the big thing right now, but man, I think hummingbrids rock. Plus, if you think about it, a wedding planner is like a hummingbird, all moving so fast behind the scenes you can't even see her:
Finally, incorporating a little Martha into it. I love the icon, and the script was placement for something a little more custom-y handwriting:
And, the winner is...
Hummingbird!
I'm so glad Lydia chose this logo, as there is SO. MUCH. we can do with the swirlies (there's that very technical design term again). I've already done an ad for her for Westport Magazine, incorporating those swirlies into it, and it was so. much. fun! Plus, I not-so-secretly love the subtle gradation at the bottom of the swirlies. Next up: I'm working on a blog redesign for her--can we say swirlies on the web?!
I LOVE weddings! They are such happy occasions--plus it usually gives me an excuse to buy a new pair of shoes :)
But seriously, anything wedding-based is alright by me; I'm actually working on some invitation designs for my brother in law and his fiancée, and just last night I found out that a good friend got engaged, and he asked if I would do their invitations, too. SQUEAL!!
But back to the project at hand. Lydia Ross Taplett hired me this winter for a new logo, and internet friends, I got excited. Lydia is a wedding planner, who just happens to have incredible taste. In our initial meeting, when I asked her about other logos that she liked, it was pretty much like talking to myself. How awesome is that?
First, I played around with her initials. But I didn't want to go the traditional monogram route, because I feel like for weddings, that's done a lot:
I love the font Fling so much that I want to marry it. I thought it would be the perfect fancy-but-fun script:
One of the things Lydia noted in our initial meeting was a love of Greek key patterns. I found inspiration there, while designing something that would also make for a nice icon:
A tiara! No wedding would be complete without a tiara!
These next 2 logos incorporate the very technical design term "swirlies." I love playing with swirlies, and thought that this was a good way to incorporate some "wedding" into the logo, without going full on church script:
I know owls are the big thing right now, but man, I think hummingbrids rock. Plus, if you think about it, a wedding planner is like a hummingbird, all moving so fast behind the scenes you can't even see her:
Finally, incorporating a little Martha into it. I love the icon, and the script was placement for something a little more custom-y handwriting:
And, the winner is...
Hummingbird!
I'm so glad Lydia chose this logo, as there is SO. MUCH. we can do with the swirlies (there's that very technical design term again). I've already done an ad for her for Westport Magazine, incorporating those swirlies into it, and it was so. much. fun! Plus, I not-so-secretly love the subtle gradation at the bottom of the swirlies. Next up: I'm working on a blog redesign for her--can we say swirlies on the web?!
3.24.2011
New work (sort of):
Last fall, I was hired to do a logo redesign for Recovery Network of Programs--formally Regional Network of Programs. RNP (which is the acronym they go by) is a Fairfield County-based... well, network of programs to help people with addictions, homelessness, counseling, etc.
Unfortunately, as I've said before, sometimes jobs don't work out--and this was one of those times. It was a very different project for me, but I'm still proud of the work I presented.
One of the things that the people at RNP had spoken about at length was the name change--going from Regional to Recovery. They really wanted the focus to be on the recovery aspect, as that was their business. The idea behind the first logo is really spotlighting the R in recovery.
The second and third logos both use stairs as a design element--I can't imagine the hurdles that the people RNP help have to go through, but at times I would think it's like climbing an endless flight of stairs. I thought that tying RNP with the stairs would help illustrate that they are there to help you with that journey.
Logos 4 and 5 are similar, in that I was looking to use color as a way to differentiate between all of the different programs. I liked the thought of beams of light--RNP is the light that is going to guide you... something along those lines (note: for first round logos, very rarely do I present in color--I find it distracts people from the actual logo. If I present a blue logo, and the client doesn't like the color blue, they might not consider that logo, even though the color can be changed. I find that if I take the color out of the equation, clients can really get a feel for the actual logo itself. Obviously these 2 logos were the exception to that rule, as they require color to get the point across).
Finally, the north star--again, a guiding light, but in a completely different format.
We started to play with some color ideas, and they were loving the orange and slate blue combination. Unfortunately this was as far as I got before they decided to change direction and go with another designer.
And, just like with any unused logo, into the reserves--for future inspiration--these go!
Unfortunately, as I've said before, sometimes jobs don't work out--and this was one of those times. It was a very different project for me, but I'm still proud of the work I presented.
One of the things that the people at RNP had spoken about at length was the name change--going from Regional to Recovery. They really wanted the focus to be on the recovery aspect, as that was their business. The idea behind the first logo is really spotlighting the R in recovery.
The second and third logos both use stairs as a design element--I can't imagine the hurdles that the people RNP help have to go through, but at times I would think it's like climbing an endless flight of stairs. I thought that tying RNP with the stairs would help illustrate that they are there to help you with that journey.
Logos 4 and 5 are similar, in that I was looking to use color as a way to differentiate between all of the different programs. I liked the thought of beams of light--RNP is the light that is going to guide you... something along those lines (note: for first round logos, very rarely do I present in color--I find it distracts people from the actual logo. If I present a blue logo, and the client doesn't like the color blue, they might not consider that logo, even though the color can be changed. I find that if I take the color out of the equation, clients can really get a feel for the actual logo itself. Obviously these 2 logos were the exception to that rule, as they require color to get the point across).
Finally, the north star--again, a guiding light, but in a completely different format.
We started to play with some color ideas, and they were loving the orange and slate blue combination. Unfortunately this was as far as I got before they decided to change direction and go with another designer.
And, just like with any unused logo, into the reserves--for future inspiration--these go!
3.02.2011
New work:
Peggy Garbus.
Peggy is a Wilton-based portrait photographer--her work is gorgeous. Sit with her for a few minutes, and you will be completely at ease--it's easy to see her subjects feeling the same way.
Anywho, Peggy had an identity already, and was originally looking to update it. After a round or two of updates, we decided to just start over (which was way more fun! :)
After I designed this version, it occurred to me that it looked like an eye. I totally mean that I had that in mind when I designed this version, not after! (nervous laughter).
One of the things that struck me on Peggy's old logo, was the descenders for the Gs and Y in Peggy. They were all very similar, and as a designer, I wanted to fix that. I had a lot of fun coming up with this font, and the swirlies. Oh, how I love the swirlies!
We had also talked about maybe incorporating an icon or something--something that could be used in maybe a pattern?
More fun shapes and swirlies. Actually, these swirlies began in a font called Brownstone (YUM)
Taking Peggy's initials, and making them into a bottle cap-like stamp:
And finally, playing with the P and the G:
Ultimately, Peggy chose version 5--but we went through a lot of different fonts before coming up with this, the final logo:
I love the thought of Peggy using the PG bottle cap icon as a watermark on her photos--I think this logo is so versatile, and so very HER. I can't wait to see it in action!
Peggy is a Wilton-based portrait photographer--her work is gorgeous. Sit with her for a few minutes, and you will be completely at ease--it's easy to see her subjects feeling the same way.
Anywho, Peggy had an identity already, and was originally looking to update it. After a round or two of updates, we decided to just start over (which was way more fun! :)
After I designed this version, it occurred to me that it looked like an eye. I totally mean that I had that in mind when I designed this version, not after! (nervous laughter).
One of the things that struck me on Peggy's old logo, was the descenders for the Gs and Y in Peggy. They were all very similar, and as a designer, I wanted to fix that. I had a lot of fun coming up with this font, and the swirlies. Oh, how I love the swirlies!
We had also talked about maybe incorporating an icon or something--something that could be used in maybe a pattern?
More fun shapes and swirlies. Actually, these swirlies began in a font called Brownstone (YUM)
Taking Peggy's initials, and making them into a bottle cap-like stamp:
And finally, playing with the P and the G:
Ultimately, Peggy chose version 5--but we went through a lot of different fonts before coming up with this, the final logo:
I love the thought of Peggy using the PG bottle cap icon as a watermark on her photos--I think this logo is so versatile, and so very HER. I can't wait to see it in action!
2.16.2011
New work!
What happens when your phone rings, and the potential client on the other end tells you that they need a logo and website for a super delish sandwich shop they're opening up?
Well, if you're me, you squeal with excitement.
What happens then, when they tell you that the name of said sandwich shop is Melt?
If you're me, you're already squealing, so maybe some excited dancing is in order.
Seriously, Kristin and Bill, the geniuses behind Melt, couldn't make a better sandwich. I'm going to let you go to their just-launched website--meltsandwich.com--to see how it all works (look at that menu and tell me you're not drooling).
Oh yeah, that's right... I said just-launched website. Brand spankin' new. Fresh, just like their food (OK, OK, I'll stop now).
I'm telling you guys, if you are remotely close to the White Plains area, you best be stopping at Melt for some serious deliciousness (it's like, 40 minutes from me, and I have been known to stop there for lunch. It's worth it. Trust me). And if you can't make it, you better hope somebody comes up with some edible internet soon.
Well, if you're me, you squeal with excitement.
What happens then, when they tell you that the name of said sandwich shop is Melt?
If you're me, you're already squealing, so maybe some excited dancing is in order.
Seriously, Kristin and Bill, the geniuses behind Melt, couldn't make a better sandwich. I'm going to let you go to their just-launched website--meltsandwich.com--to see how it all works (look at that menu and tell me you're not drooling).
Oh yeah, that's right... I said just-launched website. Brand spankin' new. Fresh, just like their food (OK, OK, I'll stop now).
I'm telling you guys, if you are remotely close to the White Plains area, you best be stopping at Melt for some serious deliciousness (it's like, 40 minutes from me, and I have been known to stop there for lunch. It's worth it. Trust me). And if you can't make it, you better hope somebody comes up with some edible internet soon.
2.09.2011
New work (sort of)
Sometimes, jobs just don't work out. It could be any number of reasons; and really, 9 times out of 10, it's nobody's fault. Design is a finicky business--everyone has different tastes, and what I like may be vastly different than what you like.
Harvest Home was one of those projects. I completely and totally believe in what they're doing: bringing farmer's markets to low-income areas in the 5 boroughs of NYC. Harvest Home gives people who might not have easy access to fresh fruits and vegetables, well, easier access to fresh fruits and vegetables. They accept food stamps, and really give people another option besides the corner bodega.
Round one, I tried merging a city with a field:
and in later rounds, tried giving it less city, more farm:
I had so much fun playing with different fonts and shapes for this round 1 version:
I also really liked the double H pitchfork, seen here in a round 2 idea:
IN round 3, I played with different "home" shapes--I definitely prefer the above version over this one:
Finally, I'm a sucker for type that looks stamped. Can't you see this stenciled on the side of a crate of vegetables?
Unfortunately, the city has it's share of farmer's markets with an apple incorporated into it. Let's try a rooster, instead:
Unfortunately, the project never panned out. But I'll keep these in my back pocket, along with tons of other rejected logos--maybe one day I'll get some inspiration from them.
Harvest Home was one of those projects. I completely and totally believe in what they're doing: bringing farmer's markets to low-income areas in the 5 boroughs of NYC. Harvest Home gives people who might not have easy access to fresh fruits and vegetables, well, easier access to fresh fruits and vegetables. They accept food stamps, and really give people another option besides the corner bodega.
Round one, I tried merging a city with a field:
and in later rounds, tried giving it less city, more farm:
I had so much fun playing with different fonts and shapes for this round 1 version:
I also really liked the double H pitchfork, seen here in a round 2 idea:
IN round 3, I played with different "home" shapes--I definitely prefer the above version over this one:
Finally, I'm a sucker for type that looks stamped. Can't you see this stenciled on the side of a crate of vegetables?
Unfortunately, the city has it's share of farmer's markets with an apple incorporated into it. Let's try a rooster, instead:
Unfortunately, the project never panned out. But I'll keep these in my back pocket, along with tons of other rejected logos--maybe one day I'll get some inspiration from them.
1.26.2011
New work!
More! New! Fun! Work!
A little background: When I was about 14 or 15, my family and I went on vacation to Myrtle Beach. As it's a popular family vacation destination, there were like, a million other families there as well. I met and hung out with some other kids my age, but this one girl stood out. That is how I met Michelle.
Michelle was from (and still lives in) Kentucky, and on that vacation, we had formed such a connection, that we decided right then and there that we would be friends for life. Now, it's easy to be "friends" with someone nowadays... you check into Facebook and see that all is right with the world, maybe send an email every now and again... but this, my friends, this was BEFORE THE MAGIC OF THE INTERNET. We wrote letters to each other. Letters that were decorated with lyrics to songs, and doodles in the margin, sometimes half a page, sometimes going on for 5 pages (front and back)--and man, we were faithful in sending them.
Over the years, we would fall in and out of touch, but the magic that is the internet brought us together again. We keep up with each other through Facebook and Twitter (we're both Twitter geeks--yay!), and if I'm lucky, Michelle might be headed up north this spring for a reunion (well, really for work--but we're not going to let the opportunity pass us by).
So, recently, when my friend asked me to design a logo for her Twitter meet-up, called Let Them Tweet Cake, how could I say no?
Let's go over all the awesome that was in this request:
1. Doing work for a friend
2. Who wants a logo about Twitter
3. And cake.
SOLD! From her initial email, I had so many ideas buzzing, I couldn't get them down on paper fast enough.
One of my early-on ideas was to do something that would look like a sticker from a bakery you might find on a cake box. Something a little retro-y, a little fun (OK, all of the logos are fun, but work with me here)...
How about some piped frosting on a cake?
Historically, Marie Antoinette never said "Let them eat cake" (fun fact I did not know. See, awesomeness #4: I learned something), however, a lot of people think she did say that--and plus I had so much fun working with this silhouette.
And finally, back to the bakery label. This time with some cupcake lovin'.
And the winner is...
Cupcake lovin'!
I know I just blabbed on and on last week about a project that was so much fun, and this too was no exception. Twitter, cake and, most importantly, friends... what more could you want?
A little background: When I was about 14 or 15, my family and I went on vacation to Myrtle Beach. As it's a popular family vacation destination, there were like, a million other families there as well. I met and hung out with some other kids my age, but this one girl stood out. That is how I met Michelle.
Michelle was from (and still lives in) Kentucky, and on that vacation, we had formed such a connection, that we decided right then and there that we would be friends for life. Now, it's easy to be "friends" with someone nowadays... you check into Facebook and see that all is right with the world, maybe send an email every now and again... but this, my friends, this was BEFORE THE MAGIC OF THE INTERNET. We wrote letters to each other. Letters that were decorated with lyrics to songs, and doodles in the margin, sometimes half a page, sometimes going on for 5 pages (front and back)--and man, we were faithful in sending them.
Over the years, we would fall in and out of touch, but the magic that is the internet brought us together again. We keep up with each other through Facebook and Twitter (we're both Twitter geeks--yay!), and if I'm lucky, Michelle might be headed up north this spring for a reunion (well, really for work--but we're not going to let the opportunity pass us by).
So, recently, when my friend asked me to design a logo for her Twitter meet-up, called Let Them Tweet Cake, how could I say no?
Let's go over all the awesome that was in this request:
1. Doing work for a friend
2. Who wants a logo about Twitter
3. And cake.
SOLD! From her initial email, I had so many ideas buzzing, I couldn't get them down on paper fast enough.
One of my early-on ideas was to do something that would look like a sticker from a bakery you might find on a cake box. Something a little retro-y, a little fun (OK, all of the logos are fun, but work with me here)...
How about some piped frosting on a cake?
Historically, Marie Antoinette never said "Let them eat cake" (fun fact I did not know. See, awesomeness #4: I learned something), however, a lot of people think she did say that--and plus I had so much fun working with this silhouette.
And finally, back to the bakery label. This time with some cupcake lovin'.
And the winner is...
Cupcake lovin'!
I know I just blabbed on and on last week about a project that was so much fun, and this too was no exception. Twitter, cake and, most importantly, friends... what more could you want?
1.20.2011
New work: part II
Yesterday was the gorgeousness of the Stylesson logo, today let's talk about the blog itself (which just launched--HOLLA!).
This was a little more of a challenge to design--there were a lot of things to take into consideration:
Whew. I'm exhausted already.
After playing with a ton of different ideas and configurations, I presented a couple ideas to Marcy, and she chose the version that's live--not very many design edits at all!
My pal Tim, of Cooper Multimedia, developed the site in Wordpress, using Coolvetica from Typekit for the menu.
stylesson.com
This was a little more of a challenge to design--there were a lot of things to take into consideration:
• The blog was going to be a showcase of other design blogs
• So, that's a lot of design already on one page
• The Stylesson brand had to be prominent
• But complimentary to the other design blogs
• Lots of pictures!
• And lots of white space!
• But also room for advertising
Whew. I'm exhausted already.
After playing with a ton of different ideas and configurations, I presented a couple ideas to Marcy, and she chose the version that's live--not very many design edits at all!
My pal Tim, of Cooper Multimedia, developed the site in Wordpress, using Coolvetica from Typekit for the menu.
stylesson.com
1.19.2011
New work!
99.9% of the time, I love my job. The .1% I don't love is the paperwork, invoicing... all the non-design stuff (OK, my job is probably a lot more than .1% paperwork, but let's be real here: me, math? We're not friends. So let's just go with it).
So, I love my job. And every once in a while, a project comes a long that makes me love it that much more. A project that I just can't stop thinking about. A project that I have a million ideas for--and they're all good. A project that is much more play than work.
Ladies and gents, that was Stylesson.
Client Marcy approached me this fall with an idea for a design blog library, if you will. The name was Stylesson--but we weren't sure if the logo was going to be Stylesson-all-one-word, or Style Lesson. The LE overlapping made it nice--and gave me lots to play with--but maybe harder to read as style and lesson together. Hmmm... thinking caps on, people.
First up, I took my favorite font of the moment (look around, I LOVE this font) and cut the LE in half; so that half was the color of the word style, and half was the color of the word lesson.
Playing with fonts for this was so. much. fun. 99% of the time (OK, you get the idea...) I am a girly girl. A lot of my work comes across with a feminine touch. Sometimes I have to stop myself, and add a little masculinity to the mix, but not here. Not sure if the different colored LE is working for or against it, though...
Oh, but here. The thick and thin together? Sexy (amirite?)
Again, playing with contrasting fonts. The uber-thinness of the word stylesson is hugely complimented by the sexy curves and thickness of the icon. Plus, who doesn't love an icon?
A variation of the previous logo, with more sexy curves and contrast.
So, who won?
After playing around with a multitude of fonts for this logo, a tweaked version of Bodoni won. Add a kiss of hot pink... and oh, I'm in heaven.
Stay tuned tomorrow for the Stylesson blog-o-rooni!
So, I love my job. And every once in a while, a project comes a long that makes me love it that much more. A project that I just can't stop thinking about. A project that I have a million ideas for--and they're all good. A project that is much more play than work.
Ladies and gents, that was Stylesson.
Client Marcy approached me this fall with an idea for a design blog library, if you will. The name was Stylesson--but we weren't sure if the logo was going to be Stylesson-all-one-word, or Style Lesson. The LE overlapping made it nice--and gave me lots to play with--but maybe harder to read as style and lesson together. Hmmm... thinking caps on, people.
First up, I took my favorite font of the moment (look around, I LOVE this font) and cut the LE in half; so that half was the color of the word style, and half was the color of the word lesson.
Playing with fonts for this was so. much. fun. 99% of the time (OK, you get the idea...) I am a girly girl. A lot of my work comes across with a feminine touch. Sometimes I have to stop myself, and add a little masculinity to the mix, but not here. Not sure if the different colored LE is working for or against it, though...
Oh, but here. The thick and thin together? Sexy (amirite?)
Again, playing with contrasting fonts. The uber-thinness of the word stylesson is hugely complimented by the sexy curves and thickness of the icon. Plus, who doesn't love an icon?
A variation of the previous logo, with more sexy curves and contrast.
So, who won?
After playing around with a multitude of fonts for this logo, a tweaked version of Bodoni won. Add a kiss of hot pink... and oh, I'm in heaven.
Stay tuned tomorrow for the Stylesson blog-o-rooni!
1.04.2011
New work!
Awwww, yeah.
I've been a busy little bunny lately, so as a result, my little bliggity-blog friends, is that I have a bunch of new work to show. Woo to the hoo!
First up, a logo for a company based out of Greenwich that specializes in home automation (custom-controlled lighting, security, home theater, etc): Blueprint Home Technologies. Here's all the first round logos I presented, with the final logo at the end. Drumroll, please...
First, we have the actual blueprint symbol for an overhead light. I actually learned tons about blueprint symbols--and what they mean--on this project (you'd think I would've learned this lesson during our home construction. You know, when I had plans to look at at my leisure).
A play on the letter B and a fingerprint.
These two fingerprint ideas stemmed from the idea that this type of service is completely customizable, and individual.
A clever play on the BP initials without being obvious--after all, nobody wants their business to be associated with the initials BP.
And finally, playing around with circuitry.
So. What did they choose? More drumroll...
A completely unique take on the BP initials, this logo doesn't come across as too feminine, and has some movement. This one was my favorite, too.
Hopefully I will have some business cards and a website to show off in a few short weeks. In the meantime, let me know what you think!
I've been a busy little bunny lately, so as a result, my little bliggity-blog friends, is that I have a bunch of new work to show. Woo to the hoo!
First up, a logo for a company based out of Greenwich that specializes in home automation (custom-controlled lighting, security, home theater, etc): Blueprint Home Technologies. Here's all the first round logos I presented, with the final logo at the end. Drumroll, please...
First, we have the actual blueprint symbol for an overhead light. I actually learned tons about blueprint symbols--and what they mean--on this project (you'd think I would've learned this lesson during our home construction. You know, when I had plans to look at at my leisure).
A play on the letter B and a fingerprint.
These two fingerprint ideas stemmed from the idea that this type of service is completely customizable, and individual.
A clever play on the BP initials without being obvious--after all, nobody wants their business to be associated with the initials BP.
And finally, playing around with circuitry.
So. What did they choose? More drumroll...
A completely unique take on the BP initials, this logo doesn't come across as too feminine, and has some movement. This one was my favorite, too.
Hopefully I will have some business cards and a website to show off in a few short weeks. In the meantime, let me know what you think!
9.20.2010
New work!
Just launched: objectsblog.com. You guys remember the logo from a few weeks back, right?
Client, friend, and world traveler Pamela Peterson lets you in on her journeys; whether it's multitasking in Italy, or a Paris flea market. Truth be told, Pam has been sending me "sample" blog entries--stuff she intended on writing about--throughout the entire design process, and let me tell you. If the blog continues in the same tradition of the samples she sent, it will quickly be one of my faves. Check out Objects, and be sure to say hi to Pam while you're there.
Also, many, many, many thanks to friend and Wordpress genius Dave Cushman, of Form: Substance for the development. Dave came through in an eleventh hour emergency, and came through he did. Lots of gold stars for that one.
Enjoy Objects, you guys--I'm so psyched that it's launched!
Client, friend, and world traveler Pamela Peterson lets you in on her journeys; whether it's multitasking in Italy, or a Paris flea market. Truth be told, Pam has been sending me "sample" blog entries--stuff she intended on writing about--throughout the entire design process, and let me tell you. If the blog continues in the same tradition of the samples she sent, it will quickly be one of my faves. Check out Objects, and be sure to say hi to Pam while you're there.
Also, many, many, many thanks to friend and Wordpress genius Dave Cushman, of Form: Substance for the development. Dave came through in an eleventh hour emergency, and came through he did. Lots of gold stars for that one.
Enjoy Objects, you guys--I'm so psyched that it's launched!
4.28.2010
3-2-1-GO!
The bad news: it's been a while.
The good news: It's been a while, because I've been super busy!
I've been working incredibly hard on a new site, and I'm happy to say that it LAUNCHED YESTERDAY! Ladies and gentlemen, meet Mindy's Meals on Heels.
Mindy knows how to throw a party--looking H-O-T, by the by--and came to me this winter looking for a small website to go with her lifestyle and entertaining company (and hopefully soon to be published book!). Recipes, party menus, entertaining tips... Mindy has got it going on. Her recipes are to die for--seriously, I like to bake, but I've never baked a cake that wasn't from a box. Mindy's recipe totally rocked.
Plus, hello? Meals on HEELS??! If this website wasn't speaking to me, well, I don't know what would.
So go check out Mindy's Meals on Heels--but, don't say I didn't warn you: Don't do it on an empty stomach.
The good news: It's been a while, because I've been super busy!
I've been working incredibly hard on a new site, and I'm happy to say that it LAUNCHED YESTERDAY! Ladies and gentlemen, meet Mindy's Meals on Heels.
Mindy knows how to throw a party--looking H-O-T, by the by--and came to me this winter looking for a small website to go with her lifestyle and entertaining company (and hopefully soon to be published book!). Recipes, party menus, entertaining tips... Mindy has got it going on. Her recipes are to die for--seriously, I like to bake, but I've never baked a cake that wasn't from a box. Mindy's recipe totally rocked.
Plus, hello? Meals on HEELS??! If this website wasn't speaking to me, well, I don't know what would.
So go check out Mindy's Meals on Heels--but, don't say I didn't warn you: Don't do it on an empty stomach.
11.09.2009
New work (plus a small Twitter story)
So this past summer, I went to my first Tweet Up--that's a Twitter Meet Up for those not in the know--in New Haven (they're actually held all around the state; since then I've been to Tweet Ups in Fairfield and Hartford as well). While I was there, I met Ed Kuryluk, who just happens to live up the road from me. Ed runs Hey Fairfield, a site where users can discuss issues that pertain to Fairfield. I thought the idea was great (I had been on the site prior to meeting Ed), however it was really lacking in the brand department. Enter traciedesigns.
I wanted to get my hands on this project because A) it seemed really cool. B) Ed seemed like a pretty cool guy. And C) There was no logo--I could start from scratch.
And start from scratch is just what I did. Ladies and gentlemen, meet the new Hey Fairfield:
And, I know I'm all pro-Twitter, but come on, people! This is what Twitter is doing: it's bringing together people who otherwise might not ever meet, and creating relationships. Ed and I converse fairly regularly on Twitter now, we've been to other Tweet Ups, and met even more people, and are building those relationships as well.
Yay, Twitter! And yay, Hey Fairfield!
I wanted to get my hands on this project because A) it seemed really cool. B) Ed seemed like a pretty cool guy. And C) There was no logo--I could start from scratch.
And start from scratch is just what I did. Ladies and gentlemen, meet the new Hey Fairfield:
And, I know I'm all pro-Twitter, but come on, people! This is what Twitter is doing: it's bringing together people who otherwise might not ever meet, and creating relationships. Ed and I converse fairly regularly on Twitter now, we've been to other Tweet Ups, and met even more people, and are building those relationships as well.
Yay, Twitter! And yay, Hey Fairfield!
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