Oh, right. This.

There are 2 things that I love about the Super Bowl: every SB Sunday we go skiing. Everyone else is home, watching 20 hours of pregame, making wings, or doing whatever it is that one does to prepare for such a monumental game. So it's great because there are virtually no lift lines, and the mountain is pretty empty. Thank you, football.

The second great thing? The ads.

The standouts (in my opinion):



While I don't necessarily think that a Snickers bar is the way to go if you're looking for energy, the commercial is great. Plus, really: Betty White and Abe Vigoda? Awesome.




Nobody really needs an ad to tell us what Google does; however, the execution of this one was great. The only other way I think they could have done it was to say, "We help you find stuff online. Duh."




I have a special place in my heart for VW; their advertising has always been a little quirky, and I like that. While I did like the Das Auto ads, I think I'm going to enjoy the Punch Dub campaign just as much. Also? We still play the punchbuggy game in my car. It's pretty much a rule.


I actually didn't see all the ads--I grew pretty bored with all that football stuff in between commercials--but from what I saw, those were definitely my faves.

My least favorites? Well, I think a very special BOO! goes out to Sketchers (really, Sketchers? You spent all that money, and that's the best that you can do?) and GoDaddy (Yes, GoDaddy, sex sells. We get it. Perhaps next time, though, you don't have to be so sleazy about it).

Wanna see more SB ads? Check out YouTube's AdBlitz.

Wait, huh?

So remember how I said I was going to be blogging more? Well, this week the blog gods have been generously giving and giving; I've had each post just about gift-wrapped for me.

Case in point, this ad:



Now, one might notice this ad and think, "clever, clever... this agency was being ironic with the whole, Jessica Simpson, be smart thing." Right? I mean, surely, that was their angle... wasn't it?

But then read the copy at the bottom:

"I work out and take care of myself. But I also like a cold beer once in a while. That's why I made the smart choice with a smart beer. Stampede Light, it's beer plus."

Who wrote this??! Clearly this was written circa 1978, because... who writes stuff like this? "I work out and take care of myself. But I also like a cold beer once in a while." That is straight out of, "I'm not a doctor, but I play one on TV."

There was much hype surround Jessica Simpson's decision to be the "face" of Stampede Beer--and quite frankly, in my opinion, anyway--the ad agency could have had a lot of fun with it. Sure Stampede is getting a ton of press no matter what... but this ad could have been executed in at least 10 better ways.