8.22.2008

Wait, huh?

So remember how I said I was going to be blogging more? Well, this week the blog gods have been generously giving and giving; I've had each post just about gift-wrapped for me.

Case in point, this ad:



Now, one might notice this ad and think, "clever, clever... this agency was being ironic with the whole, Jessica Simpson, be smart thing." Right? I mean, surely, that was their angle... wasn't it?

But then read the copy at the bottom:

"I work out and take care of myself. But I also like a cold beer once in a while. That's why I made the smart choice with a smart beer. Stampede Light, it's beer plus."


Who wrote this??! Clearly this was written circa 1978, because... who writes stuff like this? "I work out and take care of myself. But I also like a cold beer once in a while." That is straight out of, "I'm not a doctor, but I play one on TV."

There was much hype surround Jessica Simpson's decision to be the "face" of Stampede Beer--and quite frankly, in my opinion, anyway--the ad agency could have had a lot of fun with it. Sure Stampede is getting a ton of press no matter what... but this ad could have been executed in at least 10 better ways.

8.21.2008

Do YOU suck at Photoshop?

My pal Tia emailed me this link, which is, by far and away, the funniest Photoshop tutorial I have ever watched.

The language is very NSFW, but by God, it is so damn funny that you almost just don't care. If you have about 20 minutes to spare, definitely watch 1-4. 5 is funny, but the first 4 are definitely the funniest.

And, by the way, you totally suck at Photoshop.

8.20.2008

Happy Anniversary, 64 box!

When I was a child, there was nothing that could beat the smell of a new box of crayons. Perhaps it's the arteeest in me, but I loved just about anything Crayola (keep in mind, my childhood was during the late 70s, early 80s; back then, Crayola made crayons--maybe markers--and that's it). I loved my crayons--the way the wax would glide along the paper, the names of the colors (periwinkle! maize! burnt sienna!)--and I could spend entire afternoons arranging and rearranging the colors in the box (good God, it's a good thing I went into the arts!).

So this year marks the 50th anniversary of the 64-crayon box (with the built-in sharpener!). As part of the celebration, head on over to Crayola's website, to play the color quizzer game; essentially guess the name of the color x 64 (Which, by the by, I totally nailed--almost).



Hint, to totally rock at this game, you'd best check out the 2008 Kid's Choice colors first--I didn't, and therefore was completely unaware that someone would think up the name "awesome" as a color.

Wait, scratch that. It was probably my kid.

8.18.2008

Weekly wrap up

Well my goodness, I've been a little neglectful, haven't I? No weekly wrap up last week, a whole week in between posts... You'd think I was somebody important... somebody who has stuff going on!

Needless to say, it's been a tad busy here at HQ. But it's all good; I've got lots of fun stuff going on. Let's get to it:

--One Kid. What aren't I doing for them? (Just kidding guys! :) Catalog, hang tags, advertisements, posters... You name it, they need it and I design it. Catalog is going to the printer's tomorrow--yipee!

--Christy Murray. Met with her and her hubby last week to go over some logo colors. It was an awesome meeting (I pretty much floated back down to Fairfield). Just waiting to hear on the final colors she chose.

--HB Home. Working on website development.

--Saturnia. Waiting for OK on store signage.

--Greenwich Dance Studio. Had a great phone meeting last week with Kate, she's loving the site thus far and just had a couple of minor changes, so I worked on those and I'll get them to her this afternoon, if all goes well.

--Hospital for Special Surgery. I finished the Activity Guide I was working on, and started sketches for a new orthopedic logo.

Personally, I had an incredibly busy weekend: Friday night I took Ashlee and her friend Molly (see girls, I'm blogging about you!) to see Sara Bareilles, Counting Crows, and Maroon 5 up in Hartford. It was a fun show, the girls had a great time, right up until the end when I lost my phone. Ugh, what a nightmare that was. But my faith in humanity was restored first thing Saturday morning, when Tom from West Hartford called to say that he had my phone, and was even so nice as to charge it for me! Yay!

Saturday I spent the day driving around CT to get my phone. But Saturday night, I went out for drinks with my friend Steph, who found me on Facebook, and Sara, and we. Had. A. Blast. We all used to work together many moons ago, and it was so much fun remembering all of the fun, strange people we worked with/were friends with back then.

By Sunday, I was spent. But I went on, working most the day. This week I plan on finishing up some more projects, and blogging more often, I promise! Have a great week!

Wood is Good

Perhaps it's designers embracing their inner environmentalist, but it seems to me that wood is everywhere these days.

Saturday, I was getting my hair cut, and I noticed that the Aveda men's line uses wood grain as a design element on their packaging.

At first I thought it looked a little familiar, and that I had seen it on a Method product at Target. Turns out I had, but it was for wood floor cleaner. OK, that doesn't count.

But then yesterday, I'm doing my usual Sunday afternoon work-at-Starbucks, when I have to go online to check something. As I'm at Starbucks, I'm immediately redirected to the Starbucks/T-Mobile homepage, which has uses wood grain as a background (I believe the Starbucks homepage had a wood grain background as well, but as of today it's changed).

Later on, doing some research for a business card project, I come across a card that uses wood grain as the entire back of the card. Even more research later, I found CD labels and plates. Cool!

Sidebar: Ummmm, how cool is that Delight website?

8.11.2008

Whatever!

This morning, while Eleanor was finishing up breakfast, I took a look at the business section of the Times (yeah, that's right, I'm not 100% shoes and fluff--OK, I mostly am. Read on...). The front page below the fold story that caught my eye is the one titled, Show Skewers Martha Stewart, With Her Blessing.

OK, my interest is piqued.

It's seems there's going to be a whole show built around Martha's daughter Alexis, and her Sirius show partner Jennifer Koppelman Hutt, viewing 1990s-era Martha Stewart Living clips, and providing a running commentary, a la Mystery Science Theater 3000 (sidebar: I LOVE MST3K!!! When it was done right, it was, by far and away, the funniest show on television). The show will be called Whatever, Martha!, and will be on the Fine Living Channel (this is a nice piece of press for that channel, as well--I've never even heard of it).

I am kind of excited for this.

I like Alexis Stewart's Sirius show--unfortunately I don't listen to it much as it's not exactly PG; and when it's on, the passengers in my car usually are.

But I really like the fact that this show was Martha's idea (actually inspired by MST3K), and it really sounds like it could be funny. From the Times:

"Along with their running commentaries, the two women occasionally try to complete tasks that Martha Stewart demonstrates in the old episodes. Predictably, Alexis Stewart has little trouble keeping up, while Ms. Koppelman Hutt, whose skills do not include cooking or cleaning, stumbles along as the everywoman.

“In one episode, Martha is showing people how to properly whittle a twig to roast a marshmallow,” said Ms. Koppelman Hutt. “That is screamingly funny. The woman is actually whittling a twig. I mean, who does that?”

Alexis Stewart, on the other hand, defended her mother. “We always whittled at our house,” she responded. “What’s so unusual about that?”"


'Nuff said.

8.09.2008

Getting to know me

Because it's been a while; because I had a long, late night last night, and as a result, my brain/motor skills today are sketchy at best; and because I'm feeling a little goofy… I'm taking the easy way out. As usual, thanks to Marcy. Ladies and gentlemen, the Finish the Forty Sentences Meme:

1. My uncle once owned a Cadillac. It was called the Banana car, due to the unfortunate color.

2. Never in my life have I eaten veal. And I never will, either.

3. When I was five I had a hernia operation. Because I was laid up, I missed the class trip to the circus; so my kindergarten teacher brought me back a really cool circus pencil box filled with all kinds of cool colored pencils. In my five year old artist's mind, that totally made up for missing the trip.

4. High School was long and painful.

5. I will never forget giving birth. Also long and painful. Just kidding, girls!

6. I once met this guy, who was the opposite of me in in oh-so-many ways... so we got married and had some kids. It's worked out rather nicely.

7. There's this girl I know who throws a mean mom's night out.

8. Once, at a bar I got carded. True story.

9. By noon, I'm usually hungry.

10. Last night I had a really great mom's night out at my pal Barb's.

11. If I only had those really great shoes!

12. Next time I go to church will be Christmas.

13. Terry Shiavo is the reason behind so many living wills.

14. What worries me most is my girls growing up in this world.

15. When I turn my head left, I see Ashlee.

16. When I turn my head right, I see the kitchen. Which reminds me, I'm hungry.

17. You Mattio know(s) I'm lying when I say the shoes were 90% off. Sorry baby, they never are.

18. What I miss most about the eighties is everything but the clothes and the hair. And that big hole in the ozone right above my hair.

19. If I was a character in Shakespeare, I would be... I don't know. I don't know enough Shakespeare to answer honestly.

20. By this time next year I will have thought of something to blog about :)

21. A better name for me would be Angelina Jolie. A better paycheck for me would be Angelina Jolie's, as well.

22. I have a hard time understanding mean people.

23. If I ever go back to school, I would learn another language.

24. You know I like you if I talk to you. I'm not a big fan of talking to those I dislike.

25. If I ever won an award, the first person I'd thank would be the Academy. Because naturally the award I'll be winning will be due to my acting talent.

26. Darwin, Mozart, Slim Pickens & Geraldine Ferraro started a rock band. Gerry's on the drums.

27. Take my advice, don't let Geraldine Ferraro play the drums.

28. My ideal breakfast is something I don't have to spend 3 hours at the gym working off.

29. A song I love, but do not have the theme to the Office. Actually, I would like to own it as a ringtone, and then set all my client's rings to that.

30. If you visit my hometown, you'd better stop by and visit me, as I still live here!

31. Tulips, character flaws, microchips & track stars is the name of Darwin, Mozart, Slim Picken's and Geraldine Ferraro's rock band.

32. Why won't people just play nice?

33. If you spend the night at my house you'd better claim your bed early. We don't exactly have enough to go around.

34. I'd stop my wedding for no one. I didn't stop it for terrorists and anthrax, so what makes anyone else so special? (I got married in October, 2001. The headline in the morning's news was that Tom Brokaw's office was sent some anthrax. I saw the headline and immediately blurted out, "There's no anthrax on MY wedding day!!!")

35. The world could do without war.

36. I'd rather lick the belly of a cockroach than vote Republican.

37. My favorite blond(s) is are my girls.

38. Paper clips are more useful than beef jerky.

39. If I do anything well, it's buy shoes. I totally rock at that.

40. And by the way: I was lying about the whole lying thing, Mattio. Of course I only buy shoes that are 90% off!

8.01.2008

Weekly wrap up

It's been ever so busy here at traciedesigns HQ, so let's get down to business:

--Got some (really positive--yipee!) feedback from Christy Murray re: her logo. Worked on some minor round 2 some revisions.

--Worked on a site design for my pal Josh.

--Designed some posters for One Kid.

--Mentally prepared myself for laying out the One Kid catalog (see weekly wrap up next week).

--Worked on some changes for the Hospital for Special Surgery Activity Guide.

--Had a pretty cool meeting with a potential new client: a photographer who is switching careers and becoming a stylist.

--Worked on finishing Marcy's American Indian mouseovers (I am now a walking encyclopedia on most things Native American. No, really).

--Worked on site designs for Greenwich Dance Studio.

--I spent a ridiculous amount of time on Facebook, and found 11 or so friends.

--But most importantly, I spent the equivalent of college tuition--private college, mind you--at Starbucks this week. Oh, and by the by, Ashlee has discovered the Frappaccino. So basically I'll be setting up some kind of Paypal donation site, because at the rate we're going, it won't be my shoe habit that brings us down--it'll be $4.00 glorified milkshakes.

This weekend, I've got work plans. Depending on how much I get done, Mattio and I may head on down to Yankee Stadium on Sunday for a date (long overdue!), hopefully to watch the Yanks win! Every time I go to the stadium this year--and I've been fortunate enough to go to several games--I think it's my last time, and I get a little verklempt leaving. That said, I just realized that it will be neither shoes nor coffee does us in, it will be mine and Mattio's quest to purchase some kind of stadium memorabilia (I'd take bleacher seats... ya know, if I had to).

Hope you enjoy your weekend!

7.30.2008

Facebook

A couple of weeks ago, an old friend contacted me via facebook. Hmmm, I wasn't even aware that I had a facebook, but apparently, at some point or another, I signed up. And there was little lonely me, nothing on my home page, no friends (How sad is that??!).

Cut to yesterday: I was reading Hello, Elements (as I am wont to do at least once a week), noting that the most recent post was about their facebook, and inviting users to become a fan. Hmmm, I'm a fan of Elements, so I figured, why not? But seriously, how pathetic was I, now with a whopping 2 friends (Mattio was my second) and still no real home page.

So late last night I set out to change all that: I went through my address book and found friends on facebook (I think I'm up to 9 now! Woo hoo!); I updated my home page a bit. And now, it's completely addicting. Now I realize why I didn't have a facebook in the first place: this thing takes up way too much time!! There's all kinds of friends, activities, messages, walls, applications... way, way, WAY too much going on there!!

I think it's a great idea for networking (it's like a fun LinkedIn!), but it's way too much for me on a daily basis. I think I'll try weekly and see how that works out. In the meantime... come on over, and be my friend.

7.29.2008

Thoughts on Democracy

This Wolfsonian exhibit was featured in the Times a couple of weeks ago; it's a modern take on the classic Norman Rockwell paintings, the Four Freedoms. The new interpretations are anything but Rockwell-esque; but then again, we live in much, much different times.

Chip Kidd's posters, I have to say, are among my favorites:









There's a Thoughts on Democracy blog here worth checking out; and the original story in the Times here (click here to see the slideshow). The posters are powerful, I can only imagine the feeling one gets when viewing them larger than life-size (in the mall, of all places. How appropriate).

One final note: The kate spade creative team is responsible for everything from the logos to the advertising. Bravo!

7.25.2008

Weekly wrap up

Bonjour, friends! This week was a busy busy week for me--not only work-wise, but personally, too: my middle child Madeline is celebrating her 5th birthday. Today was her "friend" party; about 6 of her preschool buds met us for a couple hours of sun and surf (if you can call it that in Fairfield) at the beach. The weather was perfect, the kids were happy, and at the end of those 2 hours, a good time was had by all. Tomorrow, her real birthday, we'll celebrate with family.

As I sit here and listen to her play in the next room with her brand new Polly Pockets, I can't believe that she's going to be five. Starting kindergarten five. "Mom, you don't need to hold my hand anymore" five. "I can do this all by myself!" five. My goodness, how the time flies.

As stated above, work was also busy. This week was chock full of fun stuff, like:

--finalizing and sending logo designs to Christy Murray (it was so hard on my end narrowing down which ones to present! I had so much fun with this project!)

--scanning and retouching some images for Marcy

--researching and beginning to put together designs for the Greenwich Dance Studio website

--beginning development on the HB Home website

--conference calling with a couple of different clients

--bracing myself for the One Kid onslaught next week: photography is just about done for the catalog and posters, so that'll definitely keep me busy!

This weekend, as I stated above, I'll be busy celebrating on Saturday. On Sunday, I will--as usual--be working. Enjoy the weekend, and don't forget to use sunblock!

7.22.2008

Cornflake girl (with superpowers?)

I was never big on comic books. Don't get me wrong, I appreciate the art; but I was never one to go out and spend my allowance on one (I was a baseball card kid--every Friday my grandfather would buy me a pack of baseball cards. At it's peak, the stack was about as tall as I was).

I am, however, a big Tori Amos fan; and her world has recently collided with that of the comic book genre, and as a result, we get "Comic Book Tattoo."



To sum it up briefly, a bunch of (from what I understand, big-name) comic book artists have collaborated and each created a comic inspired by a Tori song. But the story doesn't end there; Tori Amos was very involved with the making of this book. There's a really great (but long) article about the book over at Comic Book Resources.

Considering that I'm not a comic fan, I am really excited for the release of this book (7/24)! I can't wait to see how different artists have interpreted Tori's songs. It's a really interesting concept, and from the rave reviews I keep reading about, it sounds brilliantly executed.

7.18.2008

Weekly wrap up

Hey kids! It's time for the weekly wrap up... It was hot hot hot here this week--hope you all stayed cool!

--Our wonderfully fantastic architect, the super-awesome Mike Armstrong, of Design One, got back to us with preliminary sketches of our new addition on our house. All of the positive adjectives associated with his name should give you an idea of how happy I was with his work

--I worked on Christy Murray's new logo: I've got some great ideas down and a couple more I want to play around with. I found like, 18 different fonts I want to buy for this logo as well. So I guess I also tried to find a way to justify the purchase of 18 different fonts. For 1 logo. Sigh.

--I scanned and retouched some images for a project I'm working on for Marcy

--I got more new work! A friend of Mattio's contacted me about designing some websites for him

--I worked on a postcard design for One Kid

--I sent Jill over at Glow Gluten Free some business card designs

--But most importantly, Marcy and I had lunch today, and we started planning a shopping field trip up to Woodbury Commons--only *the* best outlet center in the world (having earned that title by having a Tory Burch outlet--Tory Burch!!)

Saturday I'm heading over to Marcy's, where I'm sure we'll talk more about our field trip. Also, she better show me the awesome Marc Jacobs shoes she bought this week. Sunday I'll be working most the day.

Enjoy the weekend!

7.17.2008

Project runway

Last night I managed to catch the last half hour of Project Runway--and it did not disappoint! When I watched Kelli's design come down the runway, I predicted that she was going to come out on top, because of her creativity and ingenuity.



I was also a big fan of Daniel's plastic cups. While almost everyone else went straight for the tablecloth (God, did you not just LOVE how Tim Gunn scolded the designers for all using a tablecloth??!), these two designers stood apart from the crowd and definitely made a big impression.



Oh, and how annoying is Blayne? I get that he's trying to be last season's winner, Christian; but holy cow, he is the opposite of fierce.

7.14.2008

I heart PB

Last week we got the latest Pottery Barn catalog, and--oh, my:



I love these graphic patterns they're showcasing!

Oh dear, I think I'm going to need a much, much bigger decorating budget...

7.13.2008

Logomania

I'm working on a new logo for a wedding photographer. In my research, I always spend an insane amount of time at logolounge--it's good inspiration, and you can search every logo in their database.

However, much as I love logolounge, they don't filter what logos appear on their site (They save the best of the best for their books). Basically, if you pay the annual dues, you can upload your logos and add them to their database. Which essentially means that some of the logos on the site are less than stellar--and dated.

However, I just came across logopond, which describes itself as "The cream of the crop, top notch identity work from very skilled designers."

And do you know what? It is. The logos are beautiful--I've already spent a decent amount of time here, mouth agape, puddle of drool starting to collect on keyboard.

Sigh.

7.11.2008

Weekly wrap up

traciedesigns HQ was a-buzz this week! Lots of stuff to do, lots of stuff to report:

--I got new work! Yay! I am excited to begin redesigning a new website for the Greenwich Dance Studio. I had a really great meeting last week with Kate Truesdell, the owner, and I'm so psyched to be working with her!

--Researched and worked on some logo ideas for Christy Murray

--Developed the website for family friend and local author Sharon Martins

--Caught up with a couple of (different) old clients

--Worked on a "Monthly Favorites" e-newsletter with my pal Cyndy of art + interiors

--Finalized some designs for the HB Home website

--Got approval from Marcy for the imagemaps I'm working on

--Worked out a new method of obtaining information for my daughter's school directory (If you had any idea the headache that this used to involve... it was such a breakthrough, even though it's not official traciedesigns business, it warrants mentioning)

I also have to give a major, major mention to Camera Wholesalers, in Stamford. Last weekend, I went to take a picture of my kids, and all of the sudden, my camera just stopped working. I was incredibly bummed, as I love my camera (Nikon D40), and it wasn't all that cheap (OK, it's not a Lieca, but it's not a sissy point and shoot, either). Because of the holiday last week, I took it to Ritz Camera here in town for a quick diagnosis--according to the woman I spoke to, it was the lens. Since I bought the camera at Camera Wholesalers, I thought it'd be best to take it there for repair. Boy, was I glad I did! Apparently, the people that work there are magic, because all the guy had to do was take my (supposedly faulty) lens off, and put it back on (same thing the chick at Ritz Camera did). Voila--camera is in fine, working order. Thank you, magic guy at Camera Wholesalers... I never did make it to happy hour, though.

Tomorrow I plan on spending the better part of the day at the beach, relaxing. Hope you all enjoy your weekend!

7.09.2008

Lazy posting

Ahhh, God Bless Marcy. I was at the gym this AM, thinking I really should post to the blog... and I came home, saw the front page of the Arts section of the Times, which practically had a post all but gift wrapped for me--until I went to type it out. The words were coming out about as un-eloquently as they possibly could, it was taking much, much longer than I had anticipated, and after far too much thought on my end, the post was subsequently stuffed in my desk drawer for another time. Then I went check to see what my pal Marcy was up to, and she all but gift wrapped this for me. Thanks again Marce!

What were you doing 10 years ago?
Mattio was home for the summer from graduate school, so I was definitely soaking up as much time with him as possible until he returned to South Carolina; I was working at MicroWarehouse (cringe) as a "desktop publisher" (apparently, I published desktops)--it was my second "design" job (if you could call it that), and except for the few friends I made there, probably one of the worst jobs I've ever had. But then again, I think a lot of people come out of MicroWarehouse saying the same thing. I was also waitressing at night.

Five snacks I enjoy in a perfect, non-weight gaining world:
Well, if this isn't a loaded question...
Ice cream, but not just any ice cream, ice cream with gobs of cookies, and brownies, and peanut butter, and fudge...
Cake with buttercream icing (I am such a sucker for cake)
Nachos
Chips and Dip
Graham crackers

Five snacks I enjoy in the real world:
Chips and guac
Raw veggies (carrots, peppers, tomatoes, etc...)
Kashi pumpkin spice flax granola bars
Graham crackers
Cherries

Five things I would do if I were a billionaire:
Shop. A lot. I cannot stress this enough.
Volunteer
Travel the world
Teach my kids the value of money, so they don't grow up to be rich, obnoxious snobs
Donate to various charities (it should really be 4 things, as I'm sure everyone is going to put donate)

Five jobs I have had:
Waitress at Ruby Tuesday (the chain, not the strip club--I think, in the Southern CT area anyway, that should be the name of the restaurant: "Ruby Tuesday: the chain, not the strip club")
Adjuct professor at Fairfield U
Sales clerk at Lord & Taylor
Desktop Layout Artist for Brooks Newspapers (my first real "design" job!): I essentially designed and laid out the ads in the paper. And, as a bonus, I got to update the sports section of the website every Friday. Fun times, people, fun times.
Sales clerk at Poster's Arts and Crafts here in Fairfield (my first job--ever. I worked there right up through college; which is why it was difficult for me to come up with 5 jobs that weren't graphic designer, graphic designer, graphic designer...)

Five habits:
Picking at things
Cracking my knuckles (as I sit here trying to come up with some habits...)
Checking my email
Twirling my hair
Procrastinating (as I sit here, trying to come up with some habits... :)

Five places I have lived:
Fairfield, CT
Norwalk, CT
Bridgeport, CT
Carlsbad, CA
Fairfield, CT (pathetic... I know)

7.04.2008

Weekly wrap-up

Sigh, I love a short week.

It's the week after the short one that's the bitch.

This week was a bit slower than I anticipated. But I know next week will more than make up for it.

So what'd I do this week?

--Researched a new logo

--Made some revisions to another logo

--Met with a potential new client (it went well, and I'm really excited for it, so fingers crossed!)

--Finalized and presented some designs to a couple of different clients

--Went and saw the fireworks! I like fireworks, but I love watching the smoke images they make in the light that they create. Beautiful spindly flowers, wisped away by the breeze. I would have caught the moment on film, but...

The rest of the weekend will be spent cleaning up, relaxing and going to have the camera fixed. Yep--stupid lens went on the Nikon this weekend. I'm beyond bummed, because A) I was with my nieces today, and I love to take pics of all my girls; and B) rumor has it that the cost to fix the lens is approximately the same cost as buying a new one. Sigh.

Oh well, enjoy the weekend everyone! Happy 4th!

7.02.2008

Logo lovin'

I'm working on some logos this week, and in my search for inspiration, I came across some interesting logo redesigns I thought I'd share:

First up, WalMart's new logo:



There's a ton of buzz on the articles I've read, and none of it is good. People feel it's bland, and there was nothing wrong with the old logo. I've read about it looking too pharmaceutical, and what's up with the enormous asterisk?

My take: Eh. I felt like the old logo really embodied what WalMart was: it's big, and has great American story behind it. The new logo is kind of wimpy. I think one of the commenters said it best when they said "This is K-mart, Apple, and Sprint churned through a meat grinder."

Thanks to LogoDesignLove, for pointing me to the article.


Next, MillerCoors' new logo:



Miller and Coors were 2 separate companies, so there's really no "redesign" here; however, I thought the new Pentagram-designed logo was worth mentioning.

My take: I like it. It's very different from the traditional beer logo, but then again, according to Pentagram's blog; this logo isn't going to be made available to the beer-drinking public; it's mostly going to be used for b to b communications.

I like the mark, but when I first saw it, I didn't immediately "get it." Don't get me wrong, it's a beautiful, simple design; I just didn't see the tie in to beer. After looking at it for a while (and then going to Pentagram's blog, where I saw the animation) it all made sense.

Thanks to Logolounge, for pointing me to this article.


Finally, we have the London Olympics mess (Oh no! Not this again!):



The redesign: taking the original mess, and adding Union Jack to make it more "British."

My take: Seriously?

This logo is a mess, no matter what. Taking the British flag and adding it into the logo confuses it even more. Now I don't even see the 2012, I see crumpled up Union Jacks. All of the UK is in an uproar over this logo (rightfully so--it sucks), and now there's rumblings of holding a redesign "contest" (terrible, terrible idea. Every Joe Schmoe is going to enter, and then London will have a plethora of safe, bad logos to choose from. If you're going to redesign it, hire a firm and redesign it--don't hold it open to a public of graphic-design wannabes).

Thanks to Logolounge, again, for pointing out the article.