Super meh:

So last night: big huge football game (the outcome of which resulted in much happiness for Mattio), snacky-totally-bad-for-you-and-by-the-way-I-would-never-eat-this-if-it-wasn't-the-Super-Bowl-foods, and commercials. Lots of 'em.

Any clear favorites out there? Eh, not for me. You guys, I watched an entire FOOTBALL game, expecting to see some awesomeness during the breaks, and, quite frankly, it was all really meh.

I will admit, some made me chuckle, but no real stand outs. Last year's VW Darth Vader spot was awesome; it was adorable, original and clever. This year was all about women in scantily clad clothes, dogs and babies--none of which were adorable, original or clever (especially those scantily clad women. Ugh).

I will admit that I did enjoy the Ferris Bueller commercial--in it's entirety when I watched it last week online. The Seinfeld commercial was amusing, but not at the end, when Jay Leno (JAY LENO??) swooped in. The Hulu commercial with Will Arnett (doing his best Gob voice) was amusing (and as a fan of Arrested Development--which is streaming right now on Hulu--I was left disappointed that the list didn't include his infamous chicken dance). The kid peeing in the pool was cute, but I don't even remember who that was for (and it wasn't a pool cleaning company).

The only commercial that piqued my interest, was the Chevy Sonic spot--if only because I was curious about the OK Go video, which was filmed entirely in (and making music with) the Sonic. That was definitely my fave (the OK Go video, not the commercial):



You can see Brand Bowl rankings of the commercials here, or, if you're feeling nostalgic (or missed a few), you can watch the commercials themselves here. Or you can skip it all and just watch OK Go with me again.

Monday morning quarterbacking

So, as we all know, there was that big dumb football game yesterday, in which 2 teams in yellow pants played to see who was the best yellow pants team ever. But in between all the football, and yellow pants, was the most important part of the Super Bowl: no, not the Black Eyed Peas--although, huge props to them for A) actually singing; and B) being younger than a million years old. No, the best part of the Super Bowl is the ads!

OK, but not really this year.

Seriously, what up, ad agencies? This is it; your time to shine--these ads cost a bazillion dollars to air, and the best you can come up with is a kitchen remodel featuring Bud Light? Adrien Brody (Sidebar: yum) crooning for Stella Artois? People throwing Pepsi cans at each other? A guy sending flowers to his girlfriend, telling her in the card that he loves her enormous rack (but to be fair, it DID come from his heart)? A FACEBOOK-equipped car??? Disappointment, after disappointment, after disappointment.

The lone standout, in my opinion, was the VW commercial I posted on Friday. There were others that were clever: Audi's rich people in jail, Chevy's old folks home, Coke's border guards, and CarMax's flashback to the 50's, to name a few. But I was unimpressed with Eminem--both commercials--Diddy, Ozzy, Roseanne Barr... YAWN.

Did the yellow pants put you to sleep, like me? You can check out all you missed here at Brand Bowl 2011. Maybe next year, we'll have pants--and ads--with a little more variety.