Fools rush in (RANT):

Friday was July 15th--mid-way through the month. As of Friday, my kids had been out of school for a whopping 3 whole weeks. They don't go back for another 7 weeks (not that I'm counting).

So what better time than now to launch back to school?

Yep, back to school is in FULL effect--last week we got multiple catalogs just about every day; advertising backpacks, supplies, and clothes. FALL clothes. Long sleeves, jeans, tights, and--wait for it--puffer vests.

Puffer vests. On July 15th.

While I hate that school has barely ended, and companies are already shoving back to school down our throats (isn't life rushed enough? Can't we just enjoy the laziness that the summer months bring?), I get that different areas of the country start school at different times. For instance, we happen to start in early September, but I know some areas in the South start in early August.

But you know what? They don't need puffer vests. Nobody needs a puffer vest for back to school (except maybe kids in Alaska. Maybe). Did I mention that the puffer vest had a (faux) fur-lined hood? Grrrr.

So I'm going to continue to toss these catalogs straight into the recycle pile, without a second glance. But if you ask me what puts me over the edge, I'm not going to say the summer back to school push (or Christmas in barely-autumn--or July, as there was a Christmas display in a Hallmark store I went into this weekend--which is also spectacularly annoying).

No, I'm going to say puffer vests in July.

Weekly wrap up

Ahhhh... this week was such a break from the madness that was the past few weeks. What's been going on? Let's get to it:

--finished up and sent the One Kid catalog to the printer (this took up a big chunk of my week). Next week I'll be stressing over colors and proofs, as well as working on ads and new hangtags.

--Christy Murray finalized her logo (unveiling next week...)

--Hospital for Special Surgery: worked on some more logo sketches.

On a personal note, back to school fever in my house has reached an all-time high, as this is the first September I am sending two kids to school. We were very busy making school supply purchases, as well as getting new clothes and shoes (Madeline, who's apple did not fall far from her mother's tree, is already after me to wear her new shoes. In her words, she "just. can't. wait.").

This weekend, after having to work the past 5 or 6, I plan on relaxing. We have a birthday party to go to tomorrow, but other than that, not much is on the agenda. Hope you all enjoy your weekend!